DENIM PREMIERE VISION to return to Italy in Fall 2022


    Denim Première Vision announced the date and location of its Fall 2022 trade show. 

    The event will take place Nov. 23-24 2022 and return to Superstudio Più in Milan, the same venue where it held its Fall 2019 and Fall 2021 shows.

    Though the upcoming Milan Fashion Week is in a state of flux, with names like Giorgio Armani already bowing out, Denim Première Vision show manager, Fabio Adami Dalla Val, is optimistic that it will be able to take place.

    “After the success of the first edition in 2019, we realized that Milan is a dynamic city that is able to attract the denim community and the denim ecosystem that has still his core in Italy. The good result that we had in October 2021 confirmed this, therefore we are more convinced about that choice and also the first reaction of our partners are positive,” he said.

    “Milan is a city that represents the identity of Denim Première Vision with a focus on fashion and business at the heart of the denim industry. Milan offers exhibitors and visitors everything they need.”

    The show plans to work on increasing its presence in Italy and establish more collaborations with the city to be better connected with Milan, he added.

    Denim Première Vision’s next event will take place in Berlin, May 17-18 at Arena Berlin, and remotely through a week-long virtual event. The show is working with registered exhibitors to develop new and innovative projects to present at the event.

    With Germany being a key market for many exhibitors, and Berlin being an “attractive hotspot for the fashion,” Adami Dalla Val anticipates a lot of excitement for the event.

    “Indeed they recognize also the fact that Denim Première Vision is an international event that will be able, once again, to attract visitors from different countries,” he said.

    In 2018, organizers announced it would take a “roaming event” approach to selecting the locations for its denim industry event. It kicked off the program in London in December 2018, followed by Milan the next season. Denim Première Vision went virtual due to the pandemic until October 2021, when it returned to Milan as a physical and online event.

    Following Italy’s health and safety guidelines, a total of 3,750 visitors attended the show dedicated to Spring/Summer 2023 collections. Attendance was 57 percent Italian and 43 percent international, primarily from France, Spain, the U.K., and some from Turkey and the U.S. On-site covid testing was available as well.

    “Indeed Milano at the moment is a great opportunity but we will monitor the evolution of the market trying to support the needs of our partners,” Adami Dalla Val said. “We will explore new opportunities among European fashion capitals and we will hold the event where it makes sense for the business of our exhibitors and visitors.”

    Première Vision New York is moving forward with its in-person Jan. 18-19 event at Center 415.

    Featuring 109 exhibitors from 19 countries, the trade show will offer Spring/Summer 2023 collections from fabric, designs, leather, manufacturing, and accessories companies. The show’s partnership with CFDA’s Fashion Manufacturing Initiative will provide visitors the opportunity to discover local manufacturing solutions.


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