From May 21 to 23, Tonello took center stage at two key international events: Denim Première Vision in Milan and Kingpins China in Hangzhou. Both occasions offered a unique opportunity to experience the company’s latest technological advances and creative explorations firsthand.
In Milan, Tonello welcomed visitors into a space dedicated to pure experimentation. A live dyeing workshop demonstrated the potential of the G1 Lab, the most compact dyeing machine ever developed by the company. Featuring the Wake technology, the workshop explored natural dyeing techniques using plant-based and vegetable waste materials, such as dried flowers, berries, and roots. Visitors were also introduced to Sulfur Essence, a new collection that delved into the expressive possibilities of sulfur and indigo dyes. This exploration was made possible by DyeMate, the first indigo garment dyeing system also suitable for sulfur and VAT dyes.
Adding to the lineup, Marco Visentin, Tonello’s Fashion Designer and Laser Specialist, took the stage on May 22 in the Pitch Area to present Where Indigo Wanders. His talk took the audience on a sensory journey through the evolving aesthetics of indigo and sulfur dyeing, viewed through the innovative lens of DyeMate. Every shade and nuance was reinterpreted to create bold, expressive, and consciously designed garments.
At the same time, in Hangzhou, Tonello introduced the latest milestone in its Laundry (R)Evolution at Kingpins China. The spotlight was on a new generation of energy-efficient dryers, engineered entirely in-house to meet pressing demands for efficiency, streamlined processes, and high performance. This launch marked another step in Tonello’s ongoing mission to redefine the future of garment finishing.
Visitors to Kingpins China were also welcomed by DENIM RENAISSANCE: The Beauty of Time, on display at the main entrance of the show. This chapter in Tonello’s creative journey honored the conversation between heritage and innovation. In this collection, denim became a living artifact, transformed by craftsmanship, shaped by nature, and enriched by the poetic passage of time.
Tonello’s simultaneous presence in Milan and China reinforced its commitment to uniting technology with creativity, and tradition with progress. Across two continents, the message remained the same: this was where ideas were set in motion and where the future of denim began, one innovation at a time.
Source: Tonello