DOMOTEX Home of Flooring will focus on a country for the very first time

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    Insight Italy

    In 2024, DOMOTEX Home of Flooring will focus on a country for the very first time. Insight Italy provides excellent insight into the trends, designs and innovations of the Italian carpet and flooring industry.

    Discover Italian trends & innovation at DOMOTEX 2024

    The special display Insight Italy was created to answer the question ‘”What’s inside Italy”, showing Italy’s contribution to the development of materials linked to interior design.

    Discover extraordinary trend presentations by Italian fashion designer Camilla Bellini and interior designer Gaia Miacola, an exhibition by material expert Materially, collaborations with interior and industry media, a welcoming networking area and inspiring contributions in the DOMOTEX on Stage conference program.

    Divina – an exhibition by Camilla Bellini

    Curated by fashion designer and blogger Camilla Bellini, the exhibition “Divina” celebrates Italian creativity, genius and know-how through an exhibition of design products contextualised in naturalistic and architectural landscapes. In this way, the products of Italian manufacturers become totems with stories to tell, inviting visitors to reflect on sustainability as the only key to access the future.

    “Through contributions from fashion and interior designers as well as material experts such as Materially, we want to provide new perspectives and ideas as well as providing insights into Italy’s contribution in the field of sustainable carpets and floor coverings.”
    Andreas Züge, General Manager Hannover Fairs International GmbH

    Il cielo in una stanza – A journey in the Italian research for sustainable flooring solutions

    In the exhibition “Il cielo in una stanza”, which means “The sky in a room”, material expert Chiara Rodriguez from Materially takes visitors on a journey of Italian research towards a sustainable approach in resilient flooring materials.

    Attendees will learn about the topic through a journey along the steps taken in recent years by Italian companies in the industry supply chain. The exhibition aims to entice visitors and to expand their professional knowledge on material solutions available on the market. Furthermore, the exhibition aims to provide food for thought in sight of a shared reflection on the directions the industry can choose to take.

    Who is Materially?

    Materially helps companies in the development and promotion of sustainable innovation starting from materials. Materially works with a focus on Circular Economy and intelligent innovation through design thinking methods and a broad background of international projects and experiences.

    The History of Materially

    Established in January 2020, Materially inherits the skills and knowledge content of Material ConneXion Italia, a licensee of Material ConneXion Inc., present in Milan since 2002. Headquartered in New York, since 1997 Material ConneXion (MCX) has pioneered the creation of a physical materials library and a database entirely dedicated to materials. Today Materially is an independent consultancy company, a point of reference in Italy and internationally for the search of material solutions in every area of design application. Strengthened by a design-driven approach, it combines the needs of the manufacturing world, the demands of sustainability and circularity and the doing-well, doing-beautiful and doing-creative aspects of Italian culture. Over the years, the partnership with MCX has proceeded and Materially still hosts one of the most interesting material libraries in the world focused on innovation and sustainability, kept constantly updated through a widespread global scouting action.

    Source: Domotex

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