Home Feature Why Viscose is the future of fashion?

Why Viscose is the future of fashion?


Asia Pacific Rayon (APR) is the first fully integrated viscose rayon producer in Asia – from renewable plantations to viscose fibres. Our 240,000-tonne capacity mill located in Pangkalan Kerinci, Riau, Indonesia uses the latest viscose rayon production technology to produce consistent, high quality rayon for use in textile and personal hygiene products.

Fast fashion may have improved consumer choice but it has come at a cost. The average number of times clothes are worn before being thrown away continues to decline, falling 36 per cent in the 15 years to 2017.

In the U.S., the average garment is worn just 40 times before it is discarded.

Synthetic fabrics such as nylon, polyester and acrylic, which make up around 60 per cent of garment production, are all forms of plastic produced from petroleum.

Synthetic fabrics also do not biodegrade, meaning at the end of their life, if they are not recycled, they are either burned or disposed of in landfills, where they will remain for centuries.

Figure 2: Inside view of the mill.

Sustainable fashion
Sustainable fashion is often touted as the solution, but what exactly is it? Sustainable fashion is a movement toward clothes that are manufactured responsibly respecting the environment and the communities in which they are produced.

It takes into account not just the production of the raw materials that go into the fabric, where and how the clothes are made, and who makes them.

Viscose-rayon is a natural alternative to acrylic, polyester, nylon and other petroleum-based synthetic fabrics. Made from 100% wood cellulose, viscose is biodegradable and naturally decomposes. Viscose-rayon is increasingly a popular choice for designers and demand increasing as a sustainable fashion fabric of choice.

Three areas have to be managed well if viscose production is to be sustainable: i) pulp-sourcing – making sure that pulp is produced sustainably certified to International certification standards and does not contribute to deforestation; ii) clean production ensuring minimal environment footprint on emissions and iii) making positive economic impact on the surrounding communities.

Indonesian-based Asia Pacific Rayon (APR) is the first fully integrated viscose rayon producer in Asia from plantation to viscose fiber. APR, which has a production capacity of 240,000 tons per annum, is co-located with pulp supplier APRIL in Pangkalan Kerinci, in Riau province, Indonesia. APR and APRIL both are part of a group of companies managed by Singapore-headquartered resource-based group RGE.

Almost half of the output of APR is used in the domestic market, while the rest is exported to countries like Turkey, Pakistan, Bangladesh, Vietnam, Germany and Italy.

Why select APR as a source of viscose staple fiber?
Stable quality and supply: Being fully integrated from plantation to viscose-rayon bale, APR has minimal risk of supply disruption and is also protected against the volatility of commodity prices.

R&D and product development: APR has invested in a pilot-scale yarn and fabric manufacturing operation, which is expected to start-up in Q1 2020. It will possess all three spinning technologies of Ring, Open-End and MVS to produce yarn for both knitting and woven applications, with a capacity of 7,600 tons per year.

World-class clean manufacturing: APR is committed to clean production of viscose-rayon fiber and constantly strives to operate in the top quartile of viscose-rayon manufacturing, in terms of reduced greenhouse gas (GHG) emissions, improved carbon disulphide (CS2) recovery, and wastewater management in line with industry-leading practices.

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