TEXTILCOLOR AG, a global leader in textile auxiliaries, dyes, pigments, and optical brighteners, has announced a strategic alliance with CHEMDYES SDN. BHD., one of Malaysia’s foremost textile chemical companies. This forward-looking partnership is set to significantly strengthen their presence across key Asian markets.
As part of this collaboration, CHEMDYES SDN. BHD. will act as the official distributor, production hub, and local agent for TEXTILCOLOR AG in Malaysia, Vietnam, Thailand, and Pakistan.
Bringing together TEXTILCOLOR AG’s innovation-driven Swiss precision with CHEMDYES’ regional expertise and state-of-the-art infrastructure, the alliance aims to elevate service standards, ensure faster product availability, and deliver superior technical support to customers across these dynamic textile hubs.
“This partnership represents a shared vision for innovation, sustainability, and customer-centric solutions. By merging Swiss excellence with Southeast Asian agility, we are committed to creating exceptional value for the textile industry,” said Detlef Fischer, CEO of TEXTILCOLOR AG.
Founded in 1978 in Penang, CHEMDYES has built a strong reputation for delivering high-performance textile chemical solutions. Its extensive portfolio includes advanced auxiliaries for weaving, pre-treatment, dyeing, printing, finishing, optical brightening, inkjet printing, and textile coating. With deep-rooted local knowledge and market reach, CHEMDYES is well positioned to support the expansion of TEXTILCOLOR AG’s premium solutions throughout the region.
The leadership teams — including Detlef Fischer (CEO) and Thorsten Sick (Sales Director) of TEXTILCOLOR AG, together with Joe Sidek (Managing Director) and Abu Younus (CEO) of CHEMDYES SDN. BHD. — jointly commemorated the milestone, reaffirming their commitment to advancing innovation, sustainability, and excellence in the textile chemical industry.
For the Pakistan market, TESO Enterprises will play a central role. Directors Shoaib Zaidi and Kamran Khatri will provide advanced technical expertise and on-ground support, ensuring successful local adaptation of TEXTILCOLOR AG’s innovative solutions. Their extensive industry knowledge and experience make them key drivers of this initiative in Pakistan.
This collaboration marks a significant step forward in strengthening global networks and delivering high-quality, reliable, and environmentally responsible solutions for the evolving needs of the textile sector.
Source: TEXTICOLOR AG