Eastman launches Naia™ Renew staple fiber
for casual wear, loungewear
New inherently soft, sustainable,
traceable fiber for circular fashion
In response to consumer demand for
comfortable, sustainable clothing, Eastman launched its Naia™
Renew cellulosic staple fiber in the growing women’s casual wear
and loungewear market. Sourced from 60% wood pulp and 40%
recycled waste plastics,* it can be produced at scale to deliver
sustainability without compromise to the fashion world.
Naia™ Renew staple fiber has inherent softness, is quick
drying and reduces garment pilling. It blends well with other
eco-friendly materials such as lyocell, modal and ecycled
polyester to produce sustainable fabrics and garments that are
ideal for everyday comfort wear—whether it’s a busy day on the
go or a cozy night on the couch. It is a versatile fiber perfect
for T-shirts, comfy pants, jumpsuits and dresses.
“With more consumers seeking all-day comfort and style, the
need for sustainable yet soft, cocooning clothing is higher than
ever. Today, shoppers looking for sustainable options are not
willing to compromise on style nor on quality or durability,”
said Carolina Sister Cohn, Eastman’s global segment market
manager for fashion. “Naia™ Renew staple fiber offers
sustainable comfort every day, everywhere.”
Fully circular, Naia™ Renew staple fiber is produced with a
low carbon footprint in a closed-loop process where solvents are
safely recycled back into the system for reuse.
The fiber is produced from wood pulp sourced from certified
forests, and the recycled plastics feedstock is generated via
Eastman's patented carbon renewal technology (CRT). CRT is an
integrated molecular recycling technology that breaks down waste
plastics, such as post-consumer carpet fiber and plastic
packaging materials, into basic molecular building blocks for
the manufacture of new products including fibers — a truly
circular solution creating value from waste.
*Naia™ Renew recycled content is achieved by allocation of
plastics using an ISCC-certified mass balance process.
Naia is represented in Pakistan by iTextiles. For any
further information please contact:
Founded in 1920, Eastman is a global specialty materials
company that produces a broad range of products found in items
people use every day. With the purpose of enhancing the quality
of life in a material way, Eastman works with customers to
deliver innovative products and solutions while maintaining a
commitment to safety and sustainability.
The company's innovation-driven growth model takes advantage
of world-class technology platforms, deep customer engagement,
and differentiated application development to grow its leading
positions in attractive end markets such as transportation,
building and construction, and consumables. As a globally
inclusive and diverse company, Eastman employs approximately
14,500 people around the world and serves customers in more than
100 countries. The company had 2020 revenues of approximately
$8.5 billion and is headquartered in Kingsport, Tennessee, USA.
In 2019, Eastman began commercial-scale chemical recycling
for a broad set of waste plastics that would otherwise be
landfilled or incinerated, or worse, end up in the environment.
Eastman Advanced Circular Recycling technologies process waste
plastics traditional mechanical recycling methods
cannot—including polyesters, polypropylene, polyethylene, and
polystyrene—derived from a variety of sources, including
single-use plastics, textiles, and carpet. These technologies
provide a true circular solution of endless recycling for
materials, allowing them to be reused repeatedly.