Jeanologia join forces with Cone Denim
to Launch Mission Zero Goal .
Debuting first Road to
Mission Zero collection, from fabric to finish, in Kingpins24
- The Mission Zero challenge is 100% elimination of waste
and pollution in a single pair of jeans by 2025.
- Both companies share the same values and vision and
want jeans to be an icon of the new rebels that protect the
environment and the planet.
- Mission Zero encourages collaboration with like-minded
partners across the denim industry to change global production
Jeanologia announces their Mission Zero goal and kicks off
the first step in their “Road to Mission Zero.” In partnership
with Cone Denim, the collection showcases authentic, sustainable
options from fabric to finish. The collection will launch at
the upcoming Kingspins 24 show.
Cone Denim and Jeanologia share common values and a vision to
keep jeans as a symbol of the new rebels that want to protect
the environment and the planet and be an inspiration to the
whole textile industry.
Enrique Silla, CEO Jeanologia
Historically, blue jeans have always had a strong
significance. They are a symbol of youth, rebellion and have
even become the most democratic garment of them all.
Unfortunately, their popularity and high acceptance have also
brought about some undesirable consequences like excessive usage
of water, chemicals, and energy that negatively impact the
carbon footprint. That is why it is important to immediately
bring together the efforts of all those involved to change denim
For Enrique Silla, CEO of Jeanologia, “We firmly believe that
people and the planet come first and that is why we decided to
embark on a very important mission: eliminate 100% of jeans wear
waste from the fabric to the final garment by 2025”. “We believe
a Mission Zero is possible and necessary.”
Mission Zero commitment is the 100% elimination of waste
generated in Blue Jeans manufacturing and finishing from the
fabric to the final garment, reducing water usage to near zero
amounts and returning clean water back into Nature.
“This is the reason why we join forces with companies from
our industry like Cone, that share these same values and
vision”. Enrique Silla has added.
"We are excited to partner with Jeanologia as we focus on
building a sustainable future and minimizing our impact on
natural resources,” says Steve Maggard, President Cone Denim.
“One area of particular focus for us is water conservation,
which is perfectly aligned to the Mission Zero goal. Cone
currently uses Jeanologia’s G2 Ozone finishing ranges, lasers
and Bluescan machinery. Additionally, we are in the process of
installing a Zero Liquid Discharge wastewater treatment system
at our mill in Northern Mexico. These investments will enable
us to make significant advances towards Cone’s 2025 water usage
Road to Mission Zero collection
Cone Denim Mills and Jeanologia will present the first
Road to Mission Zero collection, on the Earth Day at
Kingpins24, a collection where heritage, sustainability and
innovation are present from the fabric to the finish.
Contributing to the goal of Mission Zero is a must, beginning
with fabric. Cone Denim Flash Finish fabrics are produced on G2
Dynamic ozone finishing ranges and are the perfect fabric
collaboration to include in the first road to Mission Zero
collection. These fabrics are highly light-sensitive
with great reaction to the eco-technologies and are an
eco-efficient alternative for some of the most water-intensive
and pollutant fabric finishing processes.
The collection has been developed across a full range of
sustainable finishes, with a wide scale of wash levels, nice
high and lows done with atmospheric finishing and keeping the
authenticity of the traditional stone washed look. By
integrating Jeanologia technologies and using them as part of
the denim eco-system, we can eliminate highly inefficient and
hazardous practices and create amazing denim and jeans without
sacrificing denim’s authentic look and iconic soul.
Since 1994 Jeanologia’ s mission has been to create an
ethical, sustainable, and eco-efficient industry through its
disruptive technology and know-how. Their laser, G2 ozone,
e-flow, Smart Boxes and H2Zero, have revolutionized the textile
industry. They offer infinite design and garment finishing
possibilities while saving water, energy, and chemicals,
eliminating discharge and toxic emissions. Over 35% of the 5
billion jeans produced worldwide every year are made with their
technologies, and the biggest market brands place their trust in
Jeanologia, using technology developed by the company.
About Cone Denim
A leading denim innovator for more than 128 years, Cone Denim
delivers unparalleled expertise and advanced denim capabilities
that service and inspire the global market. Cone promotes
sustainable practices through its Sustainblue™ denim fabrics
representing the highest standards in responsible
manufacturing.. Cone Denim operates as part of Elevate Textiles,
Inc. with manufacturing capabilities in Mexico and China and a
global network of sales, product and merchandising professionals
based out of Greensboro, NC, New York, San Francisco, and Hong