Photos (from left to
right): (1) Sustainable socks made from innovative EVO® yarn,
recycled polyester and organic cotton; (2) Sustainable leather
sneakers; (3) Sustainable Socks made from sustainable nylon and
Sustainable Pakistan – Success at the
German Design Award 2021
We are excited to announce that
Sustainable Pakistan has been recognised for its innovative
design in the German Design Award 2021. We have been awarded two
prizes for outstanding design quality by the highly esteemed,
international jury of the German Design Council.
Sustainable Pakistan was selected Winner
in the category Excellent Communications Design - Eco Design as
well as received a Special Mention in the category Excellent
Communications Design - Brand Identity.
This shows that besides being an
innovative, collaborative and sustainable initiative,
Sustainable Pakistan also pioneers in developing solutions for
the global fashion industry and contributes to the international
design landscape in a unique way.
The German Design Award is one of the most
renowned design awards worldwide and enjoys an excellent
reputation far beyond circles of experts. Those who beat out the
high-calibre competitors have successfully proven that they are
among the best.
Thanks to the joined effort between the
project team and the contribution of all our partners, this
prestigious award was made possible.
Award - The Prize That Visualizes Success
The German Design Award directly
contributes to the overall commercial success. Prizes are only
awarded to projects that truly represent pioneering
contributions to the German and international design landscape.
The highly esteemed, international jury guarantees this. The
German Design Award identifies and presents unique design
trends: a competition that advances the design-oriented scene.
Council - The Organiser That Makes All the Difference
The German Design Council, the expert for
brand and design in Germany, bestows the German Design Award.
Commissioned by the highest authority to represent new
developments in the German design industry. Established on the
initiative of the German Bundestag (the lower house of German
parliament) as a foundation in 1953, it supports the industry in
all matters consistently aimed at generating an added brand
value through design. As a result, the German Design Council is
one of the world’s leading competence centres for communication
and brand management in the field of design. The exclusive
network of foundation members includes in addition to designers
and design associations, in particular the owners and brand
directors of numerous renowned companies.
Sustainable moccasins made from deer leather.
Pakistan – The Initiative for Sustainable and Innovative
Sustainable Pakistan is a long-term
industry initiative providing sustainable, innovative and
digital solutions for the global fashion industry. It is based
on projects developed and run by the German Development Agency
GIZ, in particular the project to improve labour standards in
Pakistan’s textile industry. The initiative’s mission is to
create and realise innovation in the fashion industry while
promoting Pakistan as excellent sourcing partner for sustainable
Sustainable Pakistan creates shared value
for workers, environment, consumers and businesses. We work in
partnership with producers to create safe and decent employment
and economic opportunities for workers in Pakistan, while
protecting the environment. We offer consumers the opportunity
to be “part of the solution” for a sustainable future in
fashion. We provide brands and retailers with innovative and
practical solutions for more sustainable design processes,
managing supply chains and ever more complex sourcing
Sustainable selvedge jeans made from organic cotton
dyed with natural indigo.
With our international network of partners
and support, we create practical, localised solutions for
complex global problems. Incorporating sustainability,
innovation and digital solutions, we design future-ready
solutions for the global fashion industry. With communication
and transparency along the supply chain, every product tells a
story that connects tradition with technology, local development
with global changes and people across continents.