Absolute Denim to become first denim
manufacturer to convert 100% of its production to
ground-breaking Aniline-Free* Indigo solution by Archroma
Archroma, a global leader in color and specialty
chemicals towards sustainable solutions, announced that
Thailand-based Absolute Denim will be the first denim
manufacturer to switch 100% of its production to aniline-free*
Absolute Denim is a Thailand-based denim manufacturer
producing high quality denim with a focus on eco-friendlier
materials and processes. The company can produce up to 2 million
meters of denim per month, which is approximately 1.5 million
pairs of jeans. For customers that include some of the biggest
brands and retailers in the world.
Archroma’s Denisol® Pure Indigo 30 liquid dye was first
launched in May 2018 as a non-toxic way to produce the
traditional, iconic indigo blue that consumers associate with
denim and jeans.
During production, some of the aniline stays locked into the
indigo pigment and is difficult to wash off the fabric. The
remainder of the aniline impurity, approximately 300 metric tons
annually, is discharged during dyeing. This can be an issue as
aniline is toxic to aquatic life. In addition, exposure levels
to factory workers can be high. As a result of its toxicity ,
which is more hazardous than alkylphenols, it is now starting to
feature on the restricted substance lists (RSL) of some major
clothing brands and retailers.
The new Denisol® Pure Indigo 30 liq was therefore developed
as an aniline-free* indigo solution for designers, manufacturers
and brand owners who long for authentic indigo inspiration.
Archroma tested Denisol® Pure Indigo at Absolute Denim mill
in Thailand. Archroma wanted to be sure that the new indigo dye
would perform exactly the same as conventional indigo.
James Carnahan, Head of Sustainability at Archroma, commented
“At Archroma we continuously challenge the status quo in the
deep belief that we can make our industry sustainable – but we
cannot do it alone. Without forward-thinking manufacturers such
as Absolute Denim to consciously adopt these eco-advanced
innovations in their daily production, like our aniline-free*
Denisol® Pure Indigo, we will not be able to move this industry
forward on our resource-constrained world we live in. As
consumers are increasingly aware of, and concerned about,
climate change and ecological threats, this is not only the
right thing to do – it is also good for business.”
Absolute Denim to become first denim manufacturer to
convert 100% of its production to ground-breaking
aniline-free* indigo solution by Archroma. (Photo:
“Deep down inside most of us want the world to be a better
place for our loved ones and for future generations,” insists
Vichai Phromvanich, Board Member, Absolute Denim, “Starting with
how we live, what we eat, what we wear, still trying to be cool,
fashionable, still trying to be environmentally conscious.
Archroma’s aniline free indigo project is therefore something we
as a new generation manufacturer have supported from the
beginning, by opening our doors for tests in the project phase,
and now by sending out our articles to many of our customers.
For us, after all, a nice pair of jeans looks even nicer without