Imported readymade garments have made deeper inroads in the local markets and consumers will again have a wide-range of choice his dying the peak shopping period preceding the Eid festival and after wards.

Market sources observed that many customers opted for imported stuff because of their designs and colours, which the local industry failed to offer. This is despite the fact that the imported fabrics cannot compete with local fabrics in quality. It is actually the competitive prices that decide the case in favour of the imported ones as compared to the locally made items. Consumers are now very much aware of the designs and style of the garments worldwide – thanks to cable networks. The younger generation today appears more inclined towards fancy kurtas (shirt) made of Indian and Chinese fabrics. A lot of people get inspired by watching Indian plays projecting latest Indian fashions, some market observers believe.

Owner of Departmental stores–Wardrobe and Delhi House–Mohammad Nasim Arfeen told Dawn that China had virtually captured 100 per cent market share in gents suiting (fabrics), while Thailand fabrics for shirting enjoyed 90 per cent market share currently.
Children garments from Indonesia, Malaysia, Thailand, China and Dubai attract, lot of customers because of their designs, colours and fabrics. In children’s shoes, he said, 99% market share is enjoyed by China.