Swiss Review

Focus on sequins with Saurer’s Epoca 7 shuttle embroidery machine

Sequins can subtly enhance a design, or turn heads. Customers in Pakistan, an important market for Saurer's embroidery machines, have a range of options for the application of these ever-trendy embellishments with precision and speed.

The SequinsLine System is used for designs that are composed mainly of sequins. Its segmental structure and the electronic drive guarantee precision over the entire embroidery length.

Sequins have been an integral part of fashion for centuries – according to “Smithsonian Magazine”- garments embellished with gold discs were discovered in the tomb of Egyptian pharaoh Tutankhamun (1341 BC–1323 BC).

Saurer's  relationship with embroidery goes back many generations. In 1869, the company produced its first manual hand embroidery machine in Arbon, Switzerland. This was followed by an automatic shuttle embroidery machine in 1912.

Over the decades, Saurer continued to refine and improve its shuttle embroidery machine, bringing many innovative technologies to market. These include the SequinsHead attachment for the Epoca 7 machine and the SequinsLine system, which give customers virtually unlimited creative freedom.

Using the SequinsHead attachment, customers can apply common sequin sizes
(3 mm, 4 mm, 5 mm and 7 mm) in combination or even as double sequins.

Using Saurer’s modern embroidery offerings, many of the company's customers produce scintillating creations for the world’s great fashion houses, including Dolce&Gabbana, Marc Jacobs, Karl Lagerfeld and Hermès.

“All our customers do fantastic work – we are proud to play a small part in shaping their creations. It is also thrilling to see these beautiful garments displayed on the world’s most prestigious runways,” says Andreas Galiga, Textile Ennoblement Expert, BU Embroidery. “The range of possible designs is almost unlimited and we have seen many boundary-pushing concepts over the years.”

For most of their history, sequins were made out of (precious) metal. For a brief period in the 1930s, lightweight gelatine discs were used. However, these were impractical because they tended to melt easily and dissolve when coming into contact with liquids. Today, the sequins that Saurer’s Epoca 7 machine applies are composed of strong laminated polyester.

Sequins are a hot trend: In early 2020, a multitude of sparkling outfits added glamour to
 the runway of the Berlin Fashion Week and the red carpet at the Oscars.

“A stand-out feature of the SequinsHead attachment is the speed at which it does its job, applying up to 600 sequins a minute. This means that full surface designs can be generated rapidly even when using large repeats,” adds Andreas Galiga.

The discs can be applied in various ways, including in lines or using the triangle stitch. Skilled customers can master the challenge of attaching sequins so they are tilted – the result: a stunning effect where an embellished surface reveals different images/colours depending on which way the sequins are facing.

For more information, visit Saurer's website at


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