DOMOTEX 2020: An event marked by sustainability, high-class
attendance and international appeal
From 10 to 13 January, the latest edition
of DOMOTEX – the world's leading showcase for carpets and floor
coverings – again stood out as the industry's biggest, most
pivotal hub for trends and innovations. A total of 35,000
attendees – 70% of them from abroad – were on hand for the
four-day event to explore the latest trends, products and
solutions presented by over 1,400 exhibitors from more than 60
"DOMOTEX is and remains our most
international tradeshow. We are delighted that the event
attracts attendees from around the globe, who come for 2.3 days
on average – 60% from Europe, 25% from Asia and 10% from the
Americas, with the remainder from Africa and Australia," said
Dr. Andreas Gruchow, the Deutsche Messe Managing Board member in
charge of DOMOTEX.
visitor mix: High in quality and internationality
Exhibitors affirmed the success of their
industry's flagship fair with regard to two key performance
indicators: "Our main concern here is not high attendance
figures, but rather the right kind of attendees," explained
Hakan Dinc, CEO of Stefany Hali Tekstil in Turkey.
The high quality of this year's event was
also highlighted by Arman J. Vartian, proprietor of Vartian
Carpets in Vienna, who had this to say after returning to
exhibit at DOMOTEX following a five-year hiatus: "It seems to us
that DOMOTEX is heading down the right path. The stands are now
more attractive and appealing, and the show is clearly committed
to supporting our industry." Anke Hattingh, Marketing Director
of Mapei GmbH in Grossostheim, Germany, praised the great
diversity of exhibits as a "major source of inspiration." And
according to Bernhard ter Hürne, CEO of ter Hürne GmbH & Co. KG
in Südlohn, Germany, "In terms of its reach, DOMOTEX delivers
like no other European tradeshow can."
One out of two
attendees generates new leads at DOMOTEX
Based on this year's visitor survey,
almost half of all attendees (44%) used the event to generate
new leads. Fred T. Keller, Marketing Director of Theo Keller
GmbH in Bochum, Germany, reported a high number of walk-in
visitors and new customers. He attributed this mainly to ongoing
enhancements to the event, particularly the new hall layout
launched in 2020, which he saw as a major step forward. "This
new design has resulted in many more spontaneous customer
contacts than previously, and we couldn't be more delighted.
DOMOTEX is definitely the most important trade fair for us."
Attending DOMOTEX was also a "must" for
Mirco Schäpe, Product Manager LVT at JAB Teppiche Heinz Anstoetz
KG in Herford-Elverdissen, Germany. He spends several days at
the event every year to meet up with existing and potential
suppliers and "get a feel for emerging trends," as he put it.
Michael Massmann, National Sales Manager & Vice President of
Textile Trading Group, Winter Park, USA, said he used DOMOTEX
mainly to generate new leads, adding that: "We are naturally
also keen on establishing new, preferably long-term customer
relationships, while at the same time deepening our relations
with existing customers and suppliers. We have attended every
DOMOTEX since our business was founded three years ago, and
that's not going to change."
"ATMYSPHERE" as a
The show's keynote theme was also well
received by exhibitors. For example, Bernhard Reinkemeier, CEO
of Reinkemeier Rietberg based in Rietberg, Germany, referred to
it as being a "good match" for his company's objectives, adding:
"We very much welcome the keynote theme and its flanking
measures, all of which are highly attractive and have helped us
reach our goals."
"The keynote theme perfectly reflected the
spirit of the times, and its significance was clear to see
throughout the halls. We are already busy exploring ways of
featuring sustainability to even greater advantage at DOMOTEX
2021," remarked Wedell-Castellano. "I also very much look
forward to teaming up with the show's players from the business
community and the skilled trades so as to generate even more
benefit for the industry and its clientele next year."
The next DOMOTEX will be staged from 15 to
18 January 2021 at its traditional venue in Hannover, Germany.