Special Report

Archroma moves forward with full scale production of its new
aniline-free Denisol® Pure Indigo

Archroma, a global leader in color and specialty chemicals, commenced production of Aniline-Free Indigo – Denisol® Pure Indigo 30 liq. at its Jamshoro plant. Later in the evening, highlights and salient features of Aniline-free indigo were rolled-out to the Denim community at PAF Museum Convention Center on February 20th, 2019. The event was attended by more than 1,000 guests including some of the leaders in denim industry and His Excellency Thomas Kolly, Ambassador of Switzerland, Mr. Michel Zumstein, President, Commercial Region – Asia, Mr. Paul Cowell, Head of Brand Marketing, Archroma. 

The production of its new aniline-free* Denisol® Pure Indigo has been accelerated due to the high demand encountered on the market.

Aniline-free Denisol® Pure Indigo 30 liquid was first announced in May 2018 at the Planet Textile Conference held in Canada, and allows a cleaner way to produce the traditional, iconic indigo blue color that consumers associated with denim and jeans.

Archroma makes the Denisol® Pure Indigo 30 dye in the most sustainable way as currently possible. The new dye is produced in Archroma’s facility in Pakistan, a plant that made the headlines in 2012 for being what Archroma believed to be the industry’s first Zero Liquid Discharge plant.

“True to our commitment towards continuous innovation, Archroma challenges the status quo in the deep belief that we can make our industry sustainable. Denisol® Pure Indigo is result of our efforts to challenge accepted technologies in order to find a better way to advance sustainability, and it is therefore extremely exciting to see that brands, retailers and manufacturers are eager to offer a more sustainable denim to consumers. We owe the successful launch of Denisol® Pure Indigo to the shared vision of the textile value chain to preserve our planet and its people, after all – it’s our nature”, comments Alexander Wessels, CEO of Archroma.

“I am delighted to inaugurate full scale production of Denisol Pure Indigo 30 liq – Aniline-free Indigo at our Jamshoro plant. This plant has a sizeable capacity to meet the entire sustainable requirements of Denim industry. True to its commitment towards continuous innovation, Archroma challenges the status-quo in the deep belief that we can make our industry sustainable. With this winning mindset, our R&D team has been successful in presenting Aniline-free Indigo to the denim world. Removing a hazardous impurity – Aniline from the denim supply chain, we have fulfilled our responsibility as a good corporate citizen towards creating a greener environment,” said Michel Zumstein, President, Commercial Region Asia.


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