“Archroma’s focus is on sustainability through innovation to
help our customers reach new heights and remain competitive”
Mujtaba Rahim, President & CEO, Archroma Pakistan Limited.
What are the
factors that have contributed to
Archroma’s remarkable success?
At Archroma we believe in sustainability
through constant innovations. We are a global chemical
manufacturing company aiming for minimal environmental impact in
all stages of the product’s life cycle from extraction to the
disposal of resultant waste. Within the Archroma world, our
Jamshoro plant has the distinction to be the first ‘Zero Liquid
Discharge’ facility. By that we mean, that we reuse and recycle
water and even the residual solid waste is used to make bricks
that we happily donate to local community.
Another important achievement is
production of aniline-free* indigo at this plant to cater to the
needs of our denim sector. Through such constant developments,
we are contributing towards an environment that is free from
Environmental sustainability is directly
linked to water and resource saving to reduce carbon footprint.
We aim to manufacture products that are clean and safe. Products
such as our aniline- free* indigo significantly contribute
towards environment protection.
As the concept of aniline free* indigo is
new, manufacturers and their labs do not have testing facilities
for aniline. We are thus working with many renowned textile
laboratories and voluntarily submitting our product to technical
testing for aniline (see under https://www.archroma.com/innovations/the-purest-indigo).
Preservation of water in all processes of
production and manufacturing is vital as water is a precious
resource. Saving water and recycling it contributes to economic
sustainability of the industry. We are saving the time, energy
and the water creating long term economic sustainability. When
our customers add value to a product using our solutions we are
also contributing towards their economic sustainability through
cutting-edge technologies and system solutions to maintain a
strong market position.
What is the
social contribution of Archroma Pakistan?
The ‘Zero Liquid Discharge’ system
developed by Archroma in Jamshoro is not only saving water but
has also contributed greatly to the society. We provide free of
cost drinking water to the surrounding communities around our
factory in Jamshoro. The quality of this water is as good or
better than bottled water. It is the water which we take from
River Indus, recycle, reuse and share with about 1,500
households near us.
Another example of social sustainability
is the free training that we are providing since 1986 to the
students at Archroma Center of Excellence. We have opened our
textile applications labs for chemistry, textile and engineering
students. Our six-week internship program is hallmark within the
industry and students become preferred candidates for jobs on
the basis of our certificates after completion of our training
Our Archroma Center for Excellence in
Karachi has a section devoted to developments in the denim
sector. Both denim professionals and students are using this
facility to develop new products and concepts. We are trying to
produce local experts and artisans through hands-on training
and enhancing professional expertise.
We are also working with various
organizations such as WWF Pakistan towards conservation of the
What is your
perspective on the future of Pakistan’s textile industry?
We are very optimistic and I see a bright
future for our country. There is great potential in our
people: our youth and our entrepreneurs. We are a resilient
nation and our strengths are unlimited. Strategically too, the
geographical location of Pakistan has an edge over other
countries in the region.
Being a densely populated country, we also
have a large population comprising of young people who simply
need right direction and training as they will be the drivers of
this economy in the near future.
We are blessed with a number of
positivity’s towards a growing and successful economy. What is
needed actually, is an enabling environment for our industry to
flourish with speed.
How do you see
the growth of textile exports from Pakistan?
In my opinion textile and garments exports
will continue to grow fast. Home textiles, due to timely
investments, innovations and marketing, attained a leading
position in export markets of Europe and USA.
Pakistan also enjoys a strong position in
the denim sector. Our denim producers are innovating and
investing in the right technology and keeping up with the global
trends resulting in strong market position for Pakistan in the
world of denim. Leading international brands are buying denim
fabrics and garments from Pakistan. Archroma’s innovation,
aniline-free* indigo has been received very well by the denim
industry. This is and shall be a game changer for the entire
Our weak area still remains stitching that
is highly labour intensive due to lack of automation. As a
result, a large volume of our denim cloth is exported to our
competitors who are able to export garments made with Pakistani
fabrics at much higher added value. We need to focus on
stitching and particularly on automation of the process as fast
as possible to have an even stronger global market position.
Can you also
comment on the development of the local market for textiles and
garments in Pakistan?
With a large population of more than 200
million people, urbanization, female induction in workforce and
expansion of middle class segment in the society, the demand for
high quality apparel and textiles is increasing with every
passing day. Many local brands are serving domestic requirements
of primarily fashion garments for women. This has resulted in a
boom for the digital printing sector which is able to meet the
requirements of quality fashionwear for women mandating new
fashion collection every month if not more. Archroma is also
providing digital printing inks produced in Pakistan for this
limits of detection according to industry standard test methods.