COTTON USA to highlight new standard in
Focusing on sustainability, COTTON
USA will showcase WHAT’S NEW IN COTTON™ to the global home
textile industry at its booth in Hall 11.0 / Stand D 11 at
Heimtextil in Frankfurt, Germany, from 7-10 January 2020.
“U.S. cotton’s sustainability provides
COTTON USA with a unique selling point, particularly with the
development of the U.S. Cotton Trust Protocol,” CCI Executive
Director Bruce Atherley said. “U.S. cotton is a raw material
that is leading the way in terms of sustainable practices –
something that global brands now demand from their suppliers.
The U.S. Cotton Trust Protocol is committed to raising the bar
for responsible, sustainable farming methods.”
The new U.S. Cotton Trust Protocol is a
tangible and transparent snapshot of U.S. cotton growing
practices and the gains in sustainability standards resulting
“The Trust Protocol will provide U.S.
cotton’s customers the confidence that they are sourcing,
spinning and selling sustainably-produced U.S. cotton,” Atherley
said. “Through the collection of robust data, the Trust Protocol
will remove risk by giving U.S. cotton’s customers the evidence
they need to demonstrate progress toward the United Nations
Sustainable Development Goals and other sustainability pledges –
making the Trust Protocol the right choice for today and
COTTON USA also invites attendees to visit
the booth to learn about its collaboration and sourcing
opportunities with leading brands and retailers around the
world, as well as how to license the COTTON USA™ Mark, which
uantitative consumer research proves is of high value to
consumers and can drive both preference and higher prices.