Geoff Loftus Joins EFI for New Customer Advocacy and Service Initiative

Long-time print industry service executive Geoff Loftus has joined EFI to help drive this initiative for the company’s global inkjet operations. Loftus, who is EFI’s new vice president of global inkjet service, will spearhead customer advocacy and service with a large portion of the company’s client base worldwide who rely on EFI™ for high-quality display graphics/signage, packaging, textiles and building material print production.

“Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations, and he is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider,” said EFI Chief Operating Officer Marc Olin. “He will be essential in helping EFI’s customers extend their competitive advantage in the industry’s transformation from analog to digital printing.”


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