Bleach or no bleach? Obleach! and wake,
Tonello thrives impossible challenges,
lateral points of view, and even upside down ones.
Because without ideas there would just be
machines, while instead they are dreams that become reality,
processes that constantly change and improve the way we work,
insights that come from research that increasingly raises the
bar of sustainability and responsibility. That is who we are,
“we are Tonello”, and that’s the way we work.
So, after finishing their obligations and
celebrating success at ITMA 2019, they are now already ready to
share two latest innovations at Kingpins 2019 in Amsterdam,
scheduled for the 23rd and 24th of October. Wake and OBleach are
two revolutionary, patent-pending processes, which can also be
applied to the same garment, at the same time, to create
incredible and totally sustainable effects.
They have already talked about Wake: it is
the first totally natural dyeing system. In fact, it uses only
plants, and vegetable waste, items such as flowers, berries, and
roots, which are left to dry and infuse, without harmful
chemical additives. Using it is as easy as making an herbal tea,
and represents a real paradigm shift.
As a matter of fact, it uses only 100%
organic and compostable raw materials and it is a sustainable
and circular process, with no additives. It also drastically
reduces CO2 emissions and allows great water and energy savings.
It guarantees the safety and healthiness of both the process and
the garment in dyeing, for the operators as well as for the
Tonello will be present in Amsterdam with
the Wake Lab, a small laboratory for realizing eco dyes live,
using only compostable raw materials.
OBLEACH is the new Tonello process which,
by using only ozone, “returns to the future” with an authentic,
sustainable and… decidedly cool BLEACH.
These are the
Contrasting effects: Absolute respect for
the fibers and the environment, thanks to a room-temperature
process. Maximum reproducibility, allowed by the technology. In
short, the real Bleach without Bleach has finally arrived. And
this a whole year before the total permanganate ban slated to
begin in 2020. But it doesn’t end here.
The technical aspects, the plus points of
these two new processes will be enhanced by an “inspiring
concept” in typical Tonello style.
In fact, as a tribute to the fiftieth
anniversary of the Woodstock Festival, our “Wake & OBleach”
collection pay tribute to those 4 days that shook the youth of
the world (and not only) with a unique happening, a fusion of
music, flowers, peace, rain , mud, nature, love, freedom, and…
of course, denim.