Denim Première Vision in Londres:
Inspiration, experiences and innovations
for a creative and responsible contemporary denim industry
Following on the success of its first
London edition last December, and a Milan edition lauded by
fashion professionals and the denim industry last May, Denim
Première Vision will be returning for the second time to the UK
capital next 3-4 December.
In a new venue, Printworks London, the
show invites the international denim community to broaden its
business perspectives and discover new sources of inspiration.
An event where creativity, spring summer 2021 fashion trends and
eco-responsible innovations in materials, techniques and
technologies will all be closely entwined, for two exclusive
days exploring the many facets of contemporary denim.
Targeting all creative fashion brands that
develop denim collections - fashion and luxury brands, pure
jeanswear players, web players - Denim Première Vision will
present a selective offer from 97 leading exhibitors in the
global creative denim industry. This season’s broadened offer is
up by 9% over the 89 exhibitors showing in December 2018.
As an itinerant show, Denim Première
Vision aims to ensure a continuity between its various editions.
While the show relies on new destinations
to help professionals conquer new markets, the goal is also to
build lasting relationships between these various players. The
December 2019 edition will therefore be held again in London, in
a new location and a new part of the city: at the PRINTWORKS
97 exhibitors selected from among the
world’s most high-quality, creative and innovative companies in
the denim industry.
The habitat 21
An inspiring experience, combining fashion
design and eco-responsibility, created in collaboration with
Italian designer Kristian Guerra, co-founder of the creative
platform and brand Ice Surface Temperature,
installation-designer Filippo Maria Bianchi, and a selection of
exhibitors identified by the Smart Creation team as being
eco-responsible in terms of sourcing, production processes and
finishing, with whom new products will be developed.
2 days of
On fashion directions and eco-friendly
- Tuesday 3 December: Three fashion
seminars inspirations, seasonal directions, silhouettes and
- Talks - round tables dedicated to
responsible denim and the circular economy; and one
exclusive roundtable on the denim cultural style and
- Wednesday 4 December: Two fashion
seminars and two Smart Talks.
Workshops and experiences
- RE-TRACE, a series of sewing
workshops led by Alessio Berto, founder of The Tailor
Pattern, to design the perfect jeans through the study of 3
iconic jeans models from the M.O.D.E. denim museum.
- M.O.D.E. exhibit: an immersive
installation of iconic jeans items selected from the
collection at M.O.D.E, the new denim museum inaugurated in
Verona in June 2019 by the Elleti Group, an Italian
- MAKER*Lab will present exclusive
know-hows from 6 fashion and denim artisans.
- DENIM PARTY! An evening of
celebration bringing together all the industry’s players the
first night of the show at Cargo, in the heart of Shoreditch.
- DENIM PV DISTRICT: London colours
itself blue! For one week, from 30 November to 7 December,
30 participating London shops will offer discounts upon
presentation of the show badge.
- Exclusive events and presentations at
our exhibitors’ stands.
A real revolution in terms of the fashion
industry overall, the Première Vision Marketplace, a unique
B-to-B e-commerce platform for the sector, was launched and went
online at the Première Vision Paris show in September 2018. In
May 2019, to coincide with the Milan show, the platform began
including Denim Première Vision weaver-exhibitors.
At the London show, the Marketplace team
will be on hand in a specially dedicated area to provide
information to exhibitors, visitors and the press.
At the heart of
the show a strengthened offer
Denim Première Vision - which is now
organised by activity sector, to situate exhibitors’ products
and developments at the heart of the event - presents an updated
and strengthened international offer from 97 companies, up 9%
over the 89 exhibitors at the December 2018 show.
Exhibitors who are industry leaders,
including 10 new companies, from 15 countries, all chosen from
among the top specialists in Europe – Italy, Germany, Spain,
France; Turkey and Asia – Japan, Hong Kong, China, India,
Pakistan, Bangladesh; Brazil , and the US, in addition to
Morocco, the United Arab Emirates and Mauritius:
• Weavers (48), garment manufacturers /
laundries / finishers (20), component and accessory makers (18),
technology developers and promotional and service organisations
Young designers, niche brands and pure web
players all currently incorporate denim into their collections,
whether for capsule collections or just a few pieces for their
To respond to the recent emergence of
these new players in the fashion and denim markets, the show
provides a specific trail dedicated to small quantities: the SMQ
TRAIL (SMQ = Small Minimum Quantity): a selection of weavers,
accessory makers, garment manufacturers and laundries able to
combine speed, flexibility, technical knowledge, proximity and
services with the ability to produce flexible volumes.
The SMQ TRAIL can be found in the show
catalogue and the e-catalogue on the Denim Première Vision
A CREATIVE AND
ECO-RESPONSIBLE SPRING SUMMER 21 DENIM SEASON
For this spring-summer 2021 season, Denim
Première Vision proposes an innovative and forward-looking
concept to help the industry’s professionals develop their
creative and eco-responsible collections:
- HABITAT 21 is an immersive,
experimental and inspirational space, highlighting new
eco-responsible developments reflecting the spring-summer
2021 season trends.
- A series of fashion seminars, to
understand the season’s directions, and talks on
sustainabledevelopment issues to assist the industry as it
evolves in this direction.
HABITAT 21: AN
INSPIRING AND ECO-RESPONSIBLE EXPERIENCE
Combining fashion design and
eco-responsibility, the HABITAT 21 project was specially created
by Denim Première Vision in collaboration with Italian designer
Kristian Guerra, installationdesigner Filippo Maria Bianchi and
a selection of show exhibitors identified by the Première Vision
Smart Creation team as being eco-responsible in terms of their
materials sourcing - sustainable fibres, environmentally
friendly fabrics - and their production and finishing processes.
This concept weaves together a unique relationship between
fashion, sustainability and technology.
The idea is to bring the denim of the
future into the present by offering the denim community access
to new denim solutions developed and created in accordance with
the spring summer 21 fashion trends by the Denim Première Vision
Exclusive, eco-designed materials boasting
technical innovation and creativity can be discovered in the
HABITAT 21 area and at the stands of participating exhibitors:
Advance Denim, Berto, Calik Denim, Kilim, Naveena, Orta Anadolu,
Prosperity Textile, Rajby, Raymond Uco, Soorty, Evlox-Tavex,
The HABITAT 21 space brings together the
season’s fashion trends and inspirations through an experimental
installation designed to foster a dialogue between fashion, art,
design and architecture through the visions of Kristian Guerra
and Filippo Maria Bianchi. Both use their experience and
knowledge to destroy and RECONSTRUCT. They believe in alteration
as a starting point for innovation. HABITAT 21 highlights the
importance of this relationship between evolution and
conservation, underlining the inevitable issues of
sustainability and renewal.