COTTON USA reveals the latest
innovations in U.S. Cotton Apparel at Première Vision
At the COTTON USA booth in Hall 6, E63 at
Première Vision in Paris, France, from 17-19 September 2019.
Cotton USA featured the latest innovations in a smart fashion
that are impacting the textile industry.
“U.S. cotton’s quality and sustainability
combined with innovative technologies provide the textile
industry with even more business-boosting opportunities,” CCI
Executive Director Bruce Atherley said. “At COTTON USA, we aim
to inspire the textile industry with new ideas, technologies and
opportunities that propel businesses forward.”
“We are dedicated to offering industry
innovations that help our partners rise to meet growing customer
expectations and build business opportunities. From new
performance materials to origin tracing technology, we are
excited to return to Première Vision to showcase the strongest
advancements across the industry and how they can be integrated
with U.S. cotton.”
Visitors to the booth had also seen how
becoming a COTTON USA™ licensee can benefit the business.
Quantitative consumer research proves the COTTON USA™ Mark is of
high value to consumers and can drive both preference and higher