MUNICH FABRIC START – Denim in a new
BLUEZONE, with over 100 internationally
brands, has established itself as one of the world’s most
important denim fairs as well as the initiator of a strong
industry community that stands for the future-oriented
reorganisation of the denim market. For transparency,
environmentally friendly production, innovative products and
On the 3rd and 4th of September, BLUEZONE
will present the latest developments for denim, finishes, washes
and ready-made solutions under the ALL RELATED theme in Halls 6
and 7, supplemented by vintage and timeless segments and the
latest edition of BLUEFEST in the Bluepark.
In the ever-changing denim industry,
weaving mills, producers and manufacturers are now more than
ever in direct contact with consumers and need to develop their
marketing and communication skills in a similar way to denim
brands. Until recently, an invisible border separated the
players in the jeans industry from end consumers.
Today’s open-minded and curious customers
now demand transparency not only from brands, but also from
producers. At the same time, brands are transferring more and
more responsibility to the producers. It is precisely in this
interactivity that the new connection with end consumers lies.
Blockchain, transparent distribution
concepts and social media together build new standards that the
industry itself must set. Weaving mills and manufacturers are
part of an all related chain of global value shifts in society.
‘With BLUEZONE as one of the largest
international denim trade fairs, a platform has been created
that brings together experts, invited to pass on their know-how.
This is where networking takes on a new dimension. New
communication channels, transparent production chains and
changing consumer behaviour present the denim industry with
fundamental challenges, but at the same time also offer great
opportunities for a future-oriented BLUE Industry,’ says
Sebastian Klinder, Managing Director MUNICH FABRIC START.
The ALL RELATED COLLAB PROJECT at BLUEZONE
is a defining showcase of how future collaborations can and will
look like. This powerful initiative combines creativity,
cooperation, transparency and responsibility. International
designers, fabric suppliers, additionals manufacturers and
producers have split up into 8 teams and realised their vision
of a sustainable denim silhouette.
‘With the ALL RELATED COLLAB Project we go
one step further. This project is an unprecedented initiative
whereby 23 BLUEZONE exhibitors have joined forces with designers
to create an innovative vision of denim,’ shared Lucie Germser,
Head of Communication & Design, Monsieur-T.
Innovation and sustainability are now and
will remain central themes for denim. Innovation highlights
presented at BLUEZONE include: Candiani drastically reduces
water consumption through its patented Kitotex technology, it is
biodegradable and even helps to clean waste water. Conventional
chemicals are no longer used.
Naveena Denim focuses on eco-friendly,
functional fibres, yarn engineering and presents “Zevolution”, a
denim made of environmentally friendly fibres instead of cotton
and “Retrotech” a modern vintage cotton with a stretch
Candiani Denim and Ruedi Karrer celebrate
their first, very special collaboration on the BLUEZONE.
Candiani Denim makes Ruedi Karrer's dream come true: a
self-created jean in a limited edition of 60 numbered models.
Designed by Ruedi, developed by Candiani and made 100% in Italy
by IMJIT. The sales proceeds go towards the expansion of the
Jeans Museum in Zurich, founded by Karrer. The very special
jeans project also includes a short film about the life and
passion of Ruedi Karrer, which premieres on September 3rd in