MUNICH FABRIC START – Denim in a new dimension

BLUEZONE, with over 100 internationally brands, has established itself as one of the world’s most important denim fairs as well as the initiator of a strong industry community that stands for the future-oriented reorganisation of the denim market. For transparency, environmentally friendly production, innovative products and conscious consumption.

On the 3rd and 4th of September, BLUEZONE will present the latest developments for denim, finishes, washes and ready-made solutions under the ALL RELATED theme in Halls 6 and 7, supplemented by vintage and timeless segments and the latest edition of BLUEFEST in the Bluepark.

In the ever-changing denim industry, weaving mills, producers and manufacturers are now more than ever in direct contact with consumers and need to develop their marketing and communication skills in a similar way to denim brands. Until recently, an invisible border separated the players in the jeans industry from end consumers.

Today’s open-minded and curious customers now demand transparency not only from brands, but also from producers. At the same time, brands are transferring more and more responsibility to the producers. It is precisely in this interactivity that the new connection with end consumers lies.

Blockchain, transparent distribution concepts and social media together build new standards that the industry itself must set. Weaving mills and manufacturers are part of an all related chain of global value shifts in society.

‘With BLUEZONE as one of the largest international denim trade fairs, a platform has been created that brings together experts, invited to pass on their know-how. This is where networking takes on a new dimension. New communication channels, transparent production chains and changing consumer behaviour present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented BLUE Industry,’ says Sebastian Klinder, Managing Director MUNICH FABRIC START.

The ALL RELATED COLLAB PROJECT at BLUEZONE is a defining showcase of how future collaborations can and will look like. This powerful initiative combines creativity, cooperation, transparency and responsibility. International designers, fabric suppliers, additionals manufacturers and producers have split up into 8 teams and realised their vision of a sustainable denim silhouette.

‘With the ALL RELATED COLLAB Project we go one step further. This project is an unprecedented initiative whereby 23 BLUEZONE exhibitors have joined forces with designers to create an innovative vision of denim,’ shared Lucie Germser, Head of Communication & Design, Monsieur-T.

Innovation and sustainability are now and will remain central themes for denim. Innovation highlights presented at BLUEZONE include: Candiani drastically reduces water consumption through its patented Kitotex technology, it is biodegradable and even helps to clean waste water. Conventional chemicals are no longer used.

Naveena Denim focuses on eco-friendly, functional fibres, yarn engineering and presents “Zevolution”, a denim made of environmentally friendly fibres instead of cotton and “Retrotech” a modern vintage cotton with a stretch admixture.

Candiani Denim and Ruedi Karrer celebrate their first, very special collaboration on the BLUEZONE. Candiani Denim makes Ruedi Karrer's dream come true: a self-created jean in a limited edition of 60 numbered models. Designed by Ruedi, developed by Candiani and made 100% in Italy by IMJIT. The sales proceeds go towards the expansion of the Jeans Museum in Zurich, founded by Karrer. The very special jeans project also includes a short film about the life and passion of Ruedi Karrer, which premieres on September 3rd in BLUEZONE.


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