William Bettendorf, Director, Supply
Chain Marketing, South & Southeast Asia.
Why do we believe US cotton is
sustainable? US cotton is grown from the East Coast to the West
Coast in 17 states. Texas is the largest in them. Our goals are
very simple. We want to be the world’s leaders in sustainable
cotton. Also more importantly for us, we want to be the top
supplier of cotton in the world.
William Bettendorf, Director, Supply Chain
Marketing, South & Southeast Asia
We believe US
Cotton is sustainable for these five reasons:
- Family Farms. The cotton business is
in the multi-generational farm, the families are passing
these lands from their parents to children.
- We embrace technology, we use
precision in agriculture. We use the combination of GPS
technology with the satellites that combine the tractors
with the fields and created maps through which we know the
actual position of the field – where it is dry and where it
is wet and where we need to water the field.
- Regulations, the US cotton farmers
whether he is growing tobacco, cotton, corn, and wheat, have
to follow a lot of rules and regulations. These are set by 5
or 6 different agencies like the US Department of
Agriculture and Environmental Protection Agencies etc. These
farmers are also monitored they are checked by different
- We have also collected a lot of data
with these monitoring and then we can set some benchmarks
and set our goals for future production.
- We use improved irrigation techniques
and modern technologies. We are now using 82% less water and
the production of greenhouse gases are also reduced by 30%
with less soil erosion and also reduced other harmful
practices. This is a very significant advancement over the
past 35 years.
Our industry and the CCI has a particular
task force including a group of people that look up our
sustainability practices to monitor those and to give
suggestions regarding our policies. So we are the first country,
the US that created goals for 2025 and also accomplished all the
benchmarks that were set in the past.
Carbon is the most organic material that
we have and by introducing more carbon into the soil we create a
healthier environment for the soil and for the plants. We also
want to use those production practices that increase the amount
of carbon in the field.
We want to continue to use the technology,
precision in agriculture and improved irrigation techniques. We
are going to do more research on the American Cotton Industry in
both the sectors – the public and the private sector. The value
of research conducted every year exceeded the previous years’
We also have a continuous improvement
program which is very important for all our customers because we
sell our products to them that they used in different brands.
The program also establishes some other beneficial standards and
through which we can verify our cotton, because most of our
customers wanted to have the US cotton verification process.