COTTON USATM Technical Conferences
Multan and Karachi
International (CCI), the export promotion arm of the National
Cotton Council of America (NCC), is a non-profit trade
association that promotes US cotton fibre and manufactured
cotton products around the globe with the Cotton USA trademark.
CCI has 60 years of experience promoting US cotton fibre and
products to trade and consumers, and works with spinning mills,
fabric and garment manufacturers, brands, retailers, textile
associations, governments and the USDA to facilitate the use of
US cotton. Its reach extends to more than 50 countries through
20 offices around the world. Supima, on the other hand, is also
a non-profit organisation in the US whose main objective is to
promote the use of US-grown American Pima cotton around the
world and is involved in quality assurance and research
programmes. Founded in 1954, it derived its name from 'Superior
Pima'. Supima licenses about 400 selected high-quality mills,
textile and clothing manufacturers, and brands/retailers to use
the Supima trademark. Members finance the activities of Supima
by payments calculated on a "per bale" basis.
International regularly organises and participates in
conferences and promotional events in Pakistan which at present
is a big market for US cotton due to its inherent suitability.
Recently, CCI participated in Inspiring Change Conference in
Lahore and organised technical informative sessions for the
professionals in Karachi and Multan. William Bettendorf,
director of supply chain marketing for South and Southeast Asia
along with his team including Mazhar Mirza and leading cotton
expert, Roger Gilmartin of Triblend Consultants and Custom
Technical Solutions presented the benefits of using US cotton to
the leaders of the textile industry.