Kidswear market rides on fashion
Brands and retailers are scratching their
heads over how to appeal to kids’ tastes besides keeping parents
happy. They are not only consulting kids during their
pre-production process besides offering them customised clothes.
Kidswear market rides on fashion comfort.
“Children’s fashion is not a child’s play,” says a recent
kidswear advertisement featuring Amitabh Bachchan.
As per Global Industry Analysts (GIA)
estimated, the US market Kidswear market rides on fashion
comfort sustainability for children’s wear is projected to
exceed US$ 76.4 billion by 2024. This would mean a CAGR of 3.9%
from 2016 to 2024.The survey notes that an average household
spends about US$ 108 on kids’ clothes. Out of this, girls’ wear
represents the largest product segment.
The Mintel Group also notes the influence
kids are having on the children’s wear industry. The firm in its
‘Children’s Clothing US 2019’ report advises retailers and
brands to consult kids while developing and designing clothing
assortments. This would prove highly beneficial for brands as it
help them cut down on wastes besides reducing their producing
According to GIA, the preferred material
for children’s clothing is cotton, due to its wash-friendly
properties. Around 83% of the surveyed parents opted for the
cotton material with around 44% expressing their concern over
brands and retailers substituting synthetic fibres for cotton.
Nearly half of the parents expressed their willingness to pay a
slightly higher price to prevent brands from substituting cotton
with synthetic fibres in their childrens’ jeans.