21st Edition of DOMOTEX Asia/CHINAFLOOR
21st edition concluded March 28th 2019, achieving new milestones
in exhibitor numbers, increased participation with VIP programs,
and onsite events. This year’s edition grew to an impressive
show space of 175,000 sqm and welcomed over 1,560 exhibitors.
From the total number of 66875, 15092 visitors came from outside
of China. Attendees from South Korea, USA, Japan, India,
Malaysia, Australia, Singapore, Indonesia, Canada and Germany
made up the top-10 international visiting countries.
"This year's DOMOTEX Asia/CHINAFLOOR was
again very international,” said Sonia Wedell-Castellano, Global
Director of DOMOTEX Worldwide. “This makes the Shanghai-based
show a global market place that brings together the
international carpet and flooring industry. The many design
events, such as the Chinese Original Carpet Design Show,
provided inspiration and new ideas, as well as initiating new
business. All of the exhibitors I talked to were very satisfied
with both the quality and quantity of visitors to their booths.
Once again, DOMOTEX Asia/CHINAFLOOR has proven to be a
trendsetter and has delivered real potential for the flooring
industry in the Asia-Pacific region.“
Shine Liu, Vice President, General Manager of
Project Centre, VNU Exhibitions Asia Ltd.
Shine Liu, Vice President, General Manager of Project Centre,
VNU Exhibitions Asia Ltd.
Established since 1993, our major business
is organizing exhibitions such as Domotex Asia Chinafloorand it
is in our genes to do show management. We have a highly
professional team that consists of local as well as
international members. We also hire local people that can
understand our international business and buyers. It is
important to take care of even minor concerns that are important
to our exhibitors and the visitors. This year around 600 top
companies in the flooring sector from all over the world are
participating. This year as in the past, we have witnessed an
increasingly large number of buyers, including international
buyers from Australia, US and also from the Asian countries. We
are quite satisfied with the turnout and the increase in the
size with all the stands full of quality products. In all
probability ext year we may have to add one more hall, so next
year we will surely occupy all the halls of the Shanghai New
@World Flooring Forum
The day before the show, DOMOTEX Asia/CHINAFLOOR
hosted the World Flooring Forum in collaboration with China
National Forest Products. A highlight of the conference was a
global market overview presented by eight keynote speakers from
Europe, USA, Australia and China. They shared their perspectives
on the current status and future market trends of the flooring
industry in China, Europe and North America. The conference also
included four consecutive panel discussions. More than 400 top
leaders from the biggest Chinese manufacturers and global
distributors were there to discuss market trends, technology
innovations, material applications, distribution channels, and
Comments: Mr. Huseyin Ulutas, Turkish Carpet Association
Domotex Asia Chinafloor is a very
important exhibition for Turkish carpet industry. Twenty two
Turkish companies are participating in thet event, either
directly, through partnerships or jointly with the Turkish
Carpet Association.There are twelve companies participating in
the current booth.
The stands of Turkish companies are very
beautiful and their displayed products are very modern and
technologically advanced covering a wide range. Approximately
65% of the products are produced in rugs carpets. Among this 65%
of products, 80% of them are based in Ghaziantep region.
The business of handmade carpets is going
down because of machine-made carpets. Because the machine-made
is much cheaper than the handmade and is now very similar in
quality to the hand made carperts.
Mr. Mehmet Ozbeg, Huseyin Ulutas, Nese Kayhan and
Kadir Kaplan of Turkish Carpet Association.
Day by day their business is going down
because people every year change their carpets in the house so
handmade carpets are not feasible for them because the price of
handmade carpets is going up on a yearly basis. The flooring
sector alongwith the hometextiles and the furniture is also
Pakistan and Turkey are brotherly
countries with the same religion and are very close since
centuries, and continue the efforts to maintain this
relationship as the Turkish handmade carpets are very much
famous in Pakistan.
The only way to save the handmade carpet
industry is government support. The government should support
the carpet producers so they can have a better solution for the
industry. In Turkey, we are not aware of that process that's why
the industry is going down, so we need help from Pakistan to
take care of our handmade carpet industry. In our country,
carpet is not a need it is a luxury.
Exhibitor Comments: Ms. Snelata Sen,
Marketing Manager, Standard Carpets UAE
Standard Carpets UAE was establised in
1997 in Sharjah; we first bought the PP machine in 1999 and
started manufacturing the carpets. This year, it’s been twenty
years in the business of carpet manufacturing. We have made a
lot of changes in our company while following the trends, in
terms of sustainability, in terms of certifications and in other
designs and patterns. Broadloom is definitely a bigger market
for us accounting for 70% of that we sell, and in Australia, we
sell in larger volume in the residential market as well as in
the US. 30% our production is carpet tiles that move more
towards the Asian markets. In Pakistan, there is a mix like both
broadloom and carpet tiles because there are a lot of MNCs that
buy carpet tiles. The artificial grass is mainly for the Middle
East region and really works out well in that region.
Our factory is spread around 1.3 million
square feet and is globally among the ten largest factories. We
also manufacture our own yarn, we have for the tufting and for
the finishing also in the single area. We also manufacture
polyester and nylon. And all our yarns are solution dyed. It’s a
water-free yarn manufacturing process.
Snelata Sen, Marketing Manager and Diwakar Sharma,
Region Sales Manager, Standard Carpets UAE.
In Pakistan, the volumes are not so big;
the South Asian countries need smaller volumes. But the best
thing in those countries are the dealers, who are getting their
big orders from us and then stock in their warehouses, which
they sell. So we are able to cater all customers no matter how
small their requirements are.
In Pakistan we have two distributors, the
first, Venus Carpets are representing all the broadlooms, and
our other distributor is Pakistan Carpet Industries, who are
representing our carpet tiles. If we compare our distribution
services between India and Pakistan then we did not find any
proficient distributor in India as we have in Pakistan. The way
Pakistani team works for us is really commendable.
In Pakistan right now it is the age of
high rise buildings at present and for them, a need is created
on a daily basis for flooring and other related products.
The biggest markets for us are Australia,
Saudi Arabia, and the US at that time because our pricing is
really good in these countries and they also buy in bulk, like
15 to 20 containers in one go. The only price challenge we feel
is in the Asian markets. This is also because of a lot of
Chinese influence in Asian markets. People in Asian countries
are not taking care of things like certified products.
Comments: Ms. Sherry Xue, Chairman, Shengyuan Carpet
Group Co. Ltd.
We are based in the North west province
of Qinghai which is not as strong economically as Shanghai or
Guang Dong for example. Shengyuan carpet was named after the
birth place of sacred source of three rivers: "The Yellow
River," "The Yangtse River" and "The Lantsang River" . They are
the mother rivers of the Chinese people. We started our
operations in 2007 and decided to import machine made
innovation. In the 11 years we have been able to achieve great
success and today ShenThis is a region famous for its
traditional carpets. We have the latest technology with a
complete process of spinning dyeing weaving the wool to the high
end finished product incorporating traditional crafts of the
region. We only make carpet according to the orders for our high
end customers in the hospitality sector, cruises and casinos and
cruises. A smaller part is for the residential market but only
the very high end.
Sherry Xue, Chairman,
Shengyuan Carpet Group Co. Ltd.
Machine made carpets have increased the
volume of the business. Traditionally, the quantities of hand
made carpets were very small and carpets were made in small
workshops. Now it is an industry and branding is possible
catering to a vast customer base. We have not abandoned the
traditions and have kept he traditional crafts alive while using
modern technology and designs for weaving the carpets. We still
use the traditional washing and dyeing processes that makes us
different from other manufacturers.
The carpet industry can grow only with the
larger quantities and volumes. With the traditional carpets,
quantities were limited restricting growth. Labor cost in the
meanwhile has also increased a lot. The customers of today want
good modern designs at reasonable cost. We can offer that while
retaining the traditional crafts and providing employment to our
workers who have not been replaced by the technology. The
workers who traditionally could make only one or two square
meters can now produce a few hundred square meters. This is a
perfect combination of modern technology and designs and
traditional crafts. I think Pakistani carpet designs are
beautiful but you also need to combine your traditional designs
with the modern ones to meet the needs of the growing market.
Comments: Mr. Rody Wang,CEO, DECNO Floor of Innovation.
Our company specializes in floor
innovations since last 22 years. We start from HPI board and
after two years we started a laminate factory started selling
around the world. Around two years ago, we started SPC flooring
and it's very good and selling around the world. In Pakistan we
also have some customers and we try our level best to deliver
the best quality.
There are three things that make us better
among all: the first thing is innovation, that makes the
product different and better in the competition and it also
makes the market and sales better; the second thing is all our
innovations that basically depend upon on the customer needs;
third is the service we provide. Different services to the
different customers like branding, packaging and document
services In different languages like Spanish and Russian.
The United States, Australia and Canada
are the three biggest markets but we also sell in other regions
like South Africa. In India and Pakistan we also sell laminate
flooring But it is not our major market in terms of volume.
Rody Wang, CEO, DECNO Floor of Innovation.
Quality comes from manufacturing: from
good workers to good facilities and good technologies. We have
TMS Techno Manufacturing System and we also have TQS Techno
Quality Control System. It is for the quality control before and
after the production and we make sure that our quality meets
the customers’ requirements as well as global standards.
In the whole world, the flooring industry
will be booming and booming. And this flooring is going to take
a huge share of ceramics and marble. Right now we have a lot of
floorings that are better than marble and ceramics and people
all around the world come to us to replace their traditional
marble and ceramic with our latest technology advanced
floorings. So the innovation the technology and the research and
development is long-lasting and is for the future of this
Exhibitor Comments : Mr. Thomas
Baert, President, CFL Creative Flooring Solutions
I came to China In 1996 working for an
American carpet company and quickly realized that carpet is not
fit for the Chinese and Asian markets.
I believe in hard surface and I believe in
the opportunities in hard surface categories. Hard surface
categories are going through major developments and regionally
the market imports a lot of laminate flooring.
“CFL is the industry disrupter with its
construction on the base of Engineered stone. We believe that
this will shape the innovation in the flooring industry the next
years. We are ready to take the lead”.
Thomas Baert, President, Creative Flooring
CFL Flooring is the leading manufacturer
and inventor of PVC-free engineered stone flooring. It positions
its lines as the pinnacle of the waterproof category: superb
stability, rigidity and unmatched wear resistance.
Four to five years ago there was a drastic
change from flexible LVT to an LVT that is made on the basis of
a stone, and the advantage of a stone is that stone is already
water-resistant and the LVT is also waterproof. Traditional LVT
is made from PVC but people don’t like it because it looks like
plastic. It is not temperature resistant like in Pakistan there
are very extreme circumstances. We basically wanted to combine
the two different industries stone and LVT and came up with our
unique patented solution. It is a product which is waterproof
and easy to install combining the best features of LVT and stone
The carpets are going down in all leading
markets and ceramics is also under pressure because of difficult
installation being replaced by LVT type of products or stone
Comments by Mr. Eddie Zhuang, Vice
President, Nuoao (Fujian)
Environmental Products Co. Ltd.
About 25 years ago, my father established
the company of nonwoven carpets especially for car material for
Toyota, KIA, Honda and so on. We also made doormats and worked
for USA, Europe and also for the rest of Asia. In 2005 we turned
to tufted carpets, so we are the first to introduce pure PT
fiber yarn because it is cheaper than nylon. We also made hotel
carpets from the high digital printing machine.
Our wall to wall carpets have very good
sales records. This year we have introduced the printed carpet
tiles. In these, we use composite fibers and polyester because
nylon is soft. We also use environmental PVC which is nonwoven
and multilevel. It is very difficult to make that product. It
looked simple from the outside but it is very complicated
construction. We get very positive feedback from our customers
and we will continue this in the next some years in the field of
Our distributors are buying from us and
then selling to the hotel decorations company. Our quality is
due to continuous process of improvements, we had faced some
problems with the colors but with the passage of time, we got
hold over it and made the things even better. Currently, we have
four machines from Zimmer from Austria. The prices of these
machines are higher but the quality of the machines are very
stable. We are using the machines for more than 10 years and
still, the quality is good, the printing characteristics are
Wood & Bamboo
Flooring Hosted Buyers Program
Wood and bamboo flooring experts from
Australia, Italy, Malaysia, Hong Kong, New Zealand, Spain, and
the United States attended B2B meetings with exhibiting
manufacturers. The goal of this program was to increase business
collaboration between international buyers and domestic wood and
bamboo flooring suppliers.
“I had the gratifying experience of being
part of the Wood & Bamboo Flooring Hosted Buyers Program with
DOMOTEX Asia/CHINAFLOOR,” said Gloria Sierra Male from Distiplas,
Spain. “It is a very useful way to meet local companies. One day
before the fair I made many good contacts, so I was able to
follow up during the exhibition days at their stands.”
Co-organized with the Australian Timber
Flooring Association (ATFA), 38 Australian buyers went on a
special tour through the wood halls of the fair to increase
onsite engagement and business collaboration with top Chinese
Return of Luxury Brands
The third edition of the Luxury Brands
Carpet Show was a visitor favorite, welcoming both new and
returning design companies. Curated by COVER Magazine, the
pavilion was once again set up as a gallery style viewing area
that naturally led visitors to each company’s carpet art.
Opening its doors with an exclusive
networking cocktail, the area became a connecting point of the
international high end luxury rug brands and local interior
designers. As part of the Luxury Brands show for 2019, there
were series of talks by exhibitors and COVER magazine, on the
subject of rugs and their importance for interiors and future
of Chinese Original Carpet Design Show
DOMOTEX Asia/CHINAFLOOR organized this
design event in order to give confidence to local talents and to
support exceptional art students. More than 50 local designers
took part in the online competition and were judged on style,
pattern, and interior matching by three of the industry’s
leading international media publications: HALI, Carpet XL and
Decostyle. 25 selected pieces were shown onsite, where the
professional jury chose the top 13 carpets. The winners received
design awards and were published in the leading Chinese interior
design publication - INTERNI.
The 2019 InnovAction Flooring Campaign
presented 21 products and materials from the resilient and wood
sectors. The voting for the show’s Top-10 Best Products took
place three weeks before the show opening and was judged online
by the flooring professionals. Onsite, InnovAction exhibitors
were found within two specialty display areas, all of which
designed by globally renowned architect, Kostas Chatzigiannis.
Each pavilion gave the halls a different flair and introduced
award-winning concepts. The official sponsor, Floor Covering
Weekly (FCW) presented the awards to the winners and conducted
short interviews with the top 5 resilient and top 5 wood
The winners of the 2019 Top-10 Best
Products at DOMOTEX Asia/CHINAFLOOR were: Shenzhen Kingforests,
Histep Healthy Home, Jonhos, Nature Home, Hunan St. Paul Wood,
Kunshan Waytex Textile Industry, Chuangxie Floor, Zhejiang Gimig
Technology, Jiangsu Zhengyoung Flooring Decoration Material and
Hunan Fengchang Building Materials.
information about the show visit www.domotexasiachinafloor.com.