“Goller’s continuous processing
technology has helped us achieve the
highest quality standards”
Mr. Muhammad Ahmed, CEO Ahmad Jamal Textile Mills.
Please tell us about your company
and its history?
My father started the business in 1983-84 as a trader of
cloth, then entered the wholesale business.
Mr. Muhammad Ahmed, CEO Ahmad Jamal Textile Mills.
We started with table print and roll print, then we moved
towards dyeing. We had started as traders of menswear for the
local market and got the initial experience from it. From 1983
to 1988 we did commercial printing and dyeing and also started
on the wider width for the home textiles. However, this was not
a good phase for us and we left this business.
Having experience in menswear, we decided to work and
specialise in cotton fabrics. We bought some second-hand
machines and started our business and started our business of
When I joined the company in 1994, my father did not let me
sit in the office and I worked on the floor in different
departments such as folding or grey. I learned a great deal
from the experts who held diplomas in their technical fields. In
1996 my father suffered a mild stroke followed by another one
in1998. After that, I completely took over the management of
the company in 1999.
Those were indeed very difficult times for us. Taking
advantage of the situation, a competitor poached our entire team
starting from the GM to the technical staff. Fortunately, I had
learned the production on the floor and was able to hire a fresh
team with a focused vision.
We learned together and put our company back together. Soon
after we got very busy and in 2000 we decided to completely
revamp our factory. We bought new land and expanded with new
machines. Only the factory roof and boiler was old and the rest
were renovated. It was an achievement that our factory was
closed only for three days during this major renovation
allowing us to optimise the flow of all machines. With this
change, we increased our production 1.5 fold. Our Faisalabad
factory in terms of cleanliness and efficiency was compared with
the best of export units. We had state of the art offices there
at that time.
Muhammad Ahmed, CEO, with Mr. Jamal Jan, Director,
Ahmad Jamal Textile Mills
We moved in our present premises from Maqbool road in 2006,
after buying this place due to our needs for more space. With
this renovation we increased our efficiency manifold. Most of
the machines were new but our old machines were also utilized
here in our new setup. In 2010 the production in this unit was
We worked exclusively on cotton fabrics and dyed different
varieties of 100% cotton. This was a difficult period for me and
our company due to extraordinary workload until my brother
Jamal Jan joined us in 2012 after completing his education and
training in the UK.
Today, we have state of the art technology such as Goller
and other European brands installed in this facility. And we are
able to meet the stringent requirements of our customers
satisfactorily. Our name in the industry is now synonymous with
Why did you opt for the Goller Pad
Steam Dyeing Range Colora and what are its advantages that you
The machine is most suitable for cotton. It gives a very
fine finish and softness. 70-80 % our focus is cotton based.
Conventional business in this field is batch process. Previously
we were utilizing conventional techniques but now we are doing
shirting business in a continuous manner.
Going for continuous processing was a great challenge for us.
We took the bold decision and with trial and error we have
achieved excellent results and great success. Many of our
competitors tried it taking our lead but could not succeed.
As our focus is entirely on the local market, using a
continuous line where it was never done before, was a great
challenge for us. Both Goller ranges; mercerizing Optima and Pad
Steam dyeing Colora able to help us meet new challenges
successfully. Our capacity has increased to a record 6 million
meters / month.
As commission dyers, we learned to work with good people as
customers who are doing quality work and expect the best from
us. Since our start in 1999 till today we have never used
substandard or cheap products. We continue using the best
chemicals, dyes and auxiliaries with our machines. Because I do
not compromise on the quality, I get the premium rates as
What are your strengths as compared
to the competition and how do
you maintain your quality?
We are dedicated towards improving customer satisfaction
through our continuous product innovations and providing
world-class quality using the latest technology at hand in the
industry. That is why we have invested in the word renowned
technology such as Goller.
We treat our customers as our strategic partners and ensure
that customer service excellence is always our top priority. We
provide on-time deliveries, Quick turnaround time, a pre-order
sampling & development service, a planned order-tracking
solution through Enterprise Resource Planning and new product
The lead time (excluding transit time) for all our orders is
3 weeks, which only goes up to 4 weeks during peak times. The
lab-dips are usually completed within 5 days while the sample
yardages are finished within 14 days.
We also have long term customers who have been with us since
last 25 to 30 years. Today, to meet the increasing demand,
besides cotton, our mainstay, we are able to work with
polyester, viscose and light and heavy fabrics for men except
How do you support your
workers/employees and what are your policies for them?
We are blessed with the best team of workers in our industry.
We provide the best possible working environment to them so that
they also feel good working with us. So my people would like to
remain with me. We are like a family here in the factory. Our
office doors are open for everyone and everything is
transparent. Due to the high motivation of workers we have been
to achieve the best possible results and all systems are working
How would you summarise the key to
We believe in quality production. Quality is our passion and
as a team we strive nonstop towards achieving the highest
possible quality and goals meeting even higher standards than
demanded by our customers.
That is why we have invested in the continuous processing by
Goller. Goller is one of the most respected name in the industry
and the service as provided by their representatives in
Pakistan, Al-Ameen Trading Corporation is exemplary.