itema presented best-in-class weaving
Itema, the leading Italian manufacturer of best-in-class
weaving machines, spare parts and integrated services, exhibited
at IGATEX Pakistan (Hall 5 – A5/17) from February 26th – 28th at
Karachi Expo Centre in a joint booth with its sole agent in the
country, Noon International.
Itema and Noon International team at IGATEX 2019.
Itema is uniquely positioned by offering to textile
manufacturers what is today considered the most complete product
portfolio available on the market, providing all the top three
weft insertion technologies: rapier, airjet and projectile.
Moreover, the company provides OEM spare parts and upgrade kits
for Itema, Somet, Vamatex and Sulzer machines models giving to
Customers the chance to revitalize and extend the life cycle of
their existing weaving machines.
Itema is strongly committed to investing in the Pakistani
market, providing highly innovative and technological products
to fully satisfy the growing potential and the requirements of
the advanced weaving mills of the country. In order to further
demonstrate this commitment, in 2016 Itema opened a Dubai-based
affiliate, Itema Middle East, which provides business
development and continued support in Pakistan, Africa and Middle
East basin countries.
Mr. Christian Straubhaar, Itema’s Global Marketing
and Sales Director.
Mr. Franco Brambilla, Itema Middle East Executive
Furthermore, in October 2017 - in collaboration with Noon
International, Itema opened the doors of its ItemaCampus in
Lahore, a state-of-the-art training center equipped with the
latest generation rapier and air-jet looms. No matter how easy
to use and intuitive the latest-generation weaving equipment
from Itema is, on-the-ground training remains a key element when
it comes to getting the most out of your looms. In the
ItemaCampus every week a team of skilled technicians with a
long-standing experience on the field share their knowledge and
passion with Pakistani weavers, providing them with a
significant added value and active support, which will
undoubtedly further bolster and facilitate the country’s
renowned creativity and responsiveness to the ever-changing
fast-paced demands of today’s textile market.
The physical presence of Itema in Pakistan has been very well
received and this customer-oriented approach has contributed to
the creation of partnerships with some of the most prominent
textile corporations of Pakistan, including denim specialists
such as Azgard 9 and Artistic Fabric Mills that installed the
Itema denim dedicated rapier R9500 denim. Another high-profile
partnership which is worth to mention is the one with the
vertically integrated textile company Gul Ahmed, that chose the
Itema absolute best-seller - the R9500 rapier weaving machine -
to refurbish one of its plant to weave a widest range of fabrics
in different weaving width such as bed sheeting, apparel and
Moreover, Itema confirms its leadership as preferred provider
of weaving technology for high-end terry fabrics production in
Pakistan, with a significant number of new installations for the
rapier R9500terry in a diversified group of Customers from
Faisalabad to Karachi.
As Itema’s Global Marketing and Sales Director, Mr. Christian
Straubhaar, stated: “This is just a starting point. I am sure
that Pakistan will play an even more major role in the worldwide
textile industry of the future and Itema is here to support and
facilitate this growth.”
During IGATEX, Itema’s team is introducing to visitors and
weavers all the latest breakthrough innovations implemented by
the Italian company, including what is already recognized as the
game-changer in the denim weaving world: the second generation
of the Itema denim dedicated rapier machine, the R95002denim.
Unparalleled cost savings, superior fabric quality and
outstanding user-experience are the key words of the R95002denim
which features breakthrough devices and delivers tangible
benefits to weavers.
Saving is the crucial point of the R95002denim. Not only the
optimization of the main mechanical components allows a
considerable energy consumption reduction but the machine is
equipped with the iSAVERTM, a unique and revolutionary device
that eliminates the waste selvedge on the left-hand side of the
fabric thus leading to unparalleled savings.
Furthermore, for the first time in the weaving industry, a
sustainable approach to fabric production is possible thanks to
a significant reduction in resources use and wastage.
Mr. Franco Brambilla, Itema Middle East Executive Director
commented: “Our intention is to constantly increase our physical
presence in Pakistani weaving mills with the newest and most
advanced weaving machinery range and to support the entire
textile industry from small, family-run operations all the way
to the most sophisticated, vertically integrated conglomerates.
This is our mission and this is what we will do in a systematic,
gradual and sustainable way”.
Itema staff, along with its agent Noon International, were
present at the exhibition to introduce the Company’s latest
technological advancements to weave the widest range of fabrics,
while ensuring top quality, outstanding reliability and the