DOMOTEX USA as America’s most
innovative and international floor covering event
The inaugural edition of DOMOTEX USA launched from
Feb.28 to March 2. was attended by 282 exhibitors from 25
countries, who showcased their latest products across 89,400
square feet of exhibition space in Atlanta, USA. More than 57
percent of the show’s exhibition space featured North American
flooring suppliers and 43 percent of the square footage was
dedicated to international exhibitors.
“DOMOTEX USA highlighted the passion and innovation of the
world’s floor covering manufacturers in an intimate and artfully
curated space in the Georgia World Congress Center,” said Larry
Turner, president and CEO of Hannover Fairs USA (HFUSA), the
organizer of the event.
Pre-Show plant tour offers
retailers unique experience
HFUSA organized a tour of four Dalton, Georgia-area flooring
facilities, including Shaw Industries’ manufacturing facility.
The Dixie Group headquarters & creative facility, Engineered
Floors SAM plant and Beauflor USA’s sheet vinyl facility was
also part of the full-day tour.
Attendees experienced from start to finish the manufacture of
several products showcased at DOMOTEX USA, including Shaw’s
COREtec brand of waterproof luxury vinyl tile flooring, Dixie
Group’s new carpeting products across its Dixie Home, Fabrica
and Masland lines, Engineered Floors carpet fiber production
technologies and Beauflor’s crafted sheet vinyl and proprietary
textile backing, Blacktex.
DOMOTEX USA donates $10,000 to
aid industry workers
During the show’s opening night reception, DOMOTEX USA
presented a $10,000 donation to the Floor Covering Industry
Foundation (FCIF) to further the 501(c)3 charitable non-profit
organization’s outreach to floor covering industry workers
battling life-altering and catastrophic medical conditions.
Charlie Dilks, FCIF’s board chairman and chief product officer
of CCA Global Partners, accepted the donation on behalf of the
Exhibitor highlights and product
Exhibitors expressed amazement and satisfaction with the
steady flow of qualified attendees and found the new show to be
easy to navigate, well planned and executed.
“I like the overall quality of DOMOTEX USA and suppliers
exhibiting across the show floor,” said Franck Taubert, group
export commercial director of Alsapan, a French manufacturer of
laminate and resilient flooring. “We were very pleased with the
big floor covering distributors who visited our booth. The
difference between other North American industry events and
DOMOTEX USA is this show is for attendees who are specifically
interested in purchasing floor covering products,” he added.
During DOMOTEX USA 2019, Shaw Industries, a member of the
show’s advisory board, showcased its COREtec and Anderson Tuftex
brands. The company highlighted the Anderson Tuftex new
Unleashed collection of pet friendly carpets and hardwood
products. The carpeting in the collection is made with
STAINMASTER® PetProtect® carpet. Anderson Tuftex also featured
its wide and long plank hardwoods as part of the Unleashed
collection. “Shaw is thrilled to support the inaugural show and
to showcase our high quality, boutique brands. We did make new
retailer contacts and expect to secure new business as a result
of our participation at the event,” said Carrie Edwards Isaac,
vice president of marketing and consumer strategy for Shaw
Industries residential division. “The beauty of the wide variety
of customers we’ve connected with during the show is that they
were interested in both our hard and soft collections,” she
said. Shaw exhibited its COREtec brand at DOMOTEX Hannover in
Education spotlights digital
marketing and brand leadership
During the show’s two-day Growth Sessions conference,
industry thought leaders and digital marketing experts offered
key takeaways, case studies and creative approaches to the
predominantly flooring retailer audience. FloorForce sponsored
the first day of Digital Growth discussions. The day’s
discussions offered measurable tools for finding, understanding
and connecting with targeted flooring customers through digital
The Branding and Marketing Growth Sessions highlighted how
retailers can create brands that really resonate with their
customers. Important takeaways were how to get intentional about
the branding process and how to think through brand positioning,
brand essence and the brand promise. The Insider Talks held on
the show floor for all attendees featured top industry
professionals who discussed topics ranging from the state of the
flooring industry to tips for flooring installation and repairs.
Emily Morrow Home Design Panel
Emily Morrow Home hosted a design panel and luncheon that
specifically addressed the changing landscape of interior
design. The discussion highlighted each panel member’s design
focus and favorite Emily Morrow Home hardwood style. Insights on
current and future trends also were discussed.
Inaugural show attracts qualified
The inaugural show secured 5130 registered visitors,
attracting retail professionals, wholesalers, distributors,
OEMs, interior designers, contractors and installation
professionals. About 70 percent of the first show’s attendees
are located in the Eastern U.S.
DOMOTEX USA 2020 will take place at the Georgia World
Congress Center in Atlanta, Ga. from February 5-7.