20th Anniversary of EFI Connect
EFI Connect 2019 enabled EFI to 'Connect' with printer user base
EFI™Connect 2019 concluded on a
positive note with informative and valuable topics discussing
the future of print. The keynote speakers and fireside chats
sessions attracted the interest of attendees.
EFI™ is a global technology company, based in Silicon Valley,
and is leading the worldwide transformation from analog to
digital imaging. EFI develops breakthrough technologies for the
manufacturing of signage, packaging, textiles and ceramic tiles,
with a wide range of printers, inks, digital front ends, and a
comprehensive business and production workflow suite that
transforms and streamlines the entire production process.
Adele Genoni, VP/GM of EFI Reggiani.
This editorial mainly highlights the digital textile printing
and fashion and ideas to highlight the EFI’s portfolio of
digital inkjet and software solutions, including EFI Reggiani
line of printers offering eco-friendly production with stunning
colors using a variety of inks to support virtually any fabric
Ken Hanulec, EFI, Vice President,
Marketing, Inkjet Solutions.
EFI’s textile portfolio also includes EFI Optitex®
cutting-edge 2D and 3D CAD technology and EFI Fiery® DesignPro
products for textile design and production. Numerous samples of
creative output applications are on display which were printed
on EFITMReggiani machines.
Connect 2019 attracted print professionals from across the
globe to Las Vegas for in-depth, informative training and
education on key printing and packaging management and
technology challenges. The conference iprovided an ideal
platform for open dialogues, giving customers a valuable
opportunity to participate in educational sessions, receive
hands-on experience, discuss industry trends, network with peers
and learn from others.
With approximately 200 sessions at the four-day conference,
Connect gives EFI customers the opportunity to gain vital
insights in smart business management.
Bill Muir, EFI’s newly appointed CEO took over
leadership from Guy Gecht, who stepped down from the role in
October 2018. Bill Muir in his message as a keynote speaker said
his aim is to continue EFI’s spirit of innovation. He said,
“Technology changes at an exponential rate, but businesses and
organisations do not change at the same rate. The challenges
will grow over time and my responsibility is in keeping the
innovative engine of this company going and help enable your
business to thrive in the digital age.”
Frank Mallozzi, EFI’s Chief Revenue Officer elaborated:“Our
commitment to innovation means EFI customers have few limits in
how they can create new opportunities in digital print.” “With
the advanced solution demonstrations, training and networking
happening this week, EFI Connect will prove that it is an
exciting time to be an EFI customer, and it is an exciting
opportunity for all of us at EFI to once again put on what has
become a landmark event for the industry.”
Bill Muir, EFI CEO (right) at "fireside chat" with
Joe Popolo, CEO of The Freeman Co.
Adele Genoni, Vice President /General Manager of EFI
Reggiani said, “The digital design and fabric printing
is the future of textile printing. Fast fashion, custom
footwear, the expanding personalization of luxury goods, and
consumer demand in home décor are some of the drivers of growth
in this sector. The EFI’s new motto is Credibility from Slogan
to Action, and the company is bringing additional inks and
chemistry options as well as its new Bolt printing machine for
single-pass textile production to market.”
The EFI Ecosystem of industrial textile technologies helps
customers address a wide range of industry challenges, including
the need to cost-effectively produce samples and smaller garment
lot sizes, gain faster time to market, and produce designs that
are difficult or impossible to produce with conventional
technologies. As users seek automation in productivity, EFI’s
advanced tools provide a streamlined workflow and reduced errors
without compromising on quality.
For example, the EFI Optitex® software provides an integrated
2D/3D digital solution for the fashion and textile industry to
enable companies to quickly create true-to-life 3D digital
garments that inspire. Optitex 3D Design Illustrator, a new
plug-in tool, gives designers the freedom to validate and
customize 3D garments in Adobe® Illustrator®. Designers can
visualize 3D garments, with accurate proportion and scaling, and
customise the garment’s fabric, texture, stitching,
embellishments, print patterns and graphic placement without
waiting for a printed sample.
Press briefing: Almost 100 trade journalists
attended the Connect 2019 conference.
John Henze, Vice President of Sales and Marketing for
EFI Fiery, added that Fiery DesignPro and the Fiery
Image Viewer also bring productivity to the textile production
Ken Hanulec, Vice President of Marketing for Inkjet
Solutions, highlighted the advantages of the VUTEk FabriVU 340i
for soft signage with inline fixation for PSPs supporting sign
installations. The soft signage market is growing because it can
be up to 50% cheaper to ship with easy installation.
Keynote speakers and general
sessions at EFI Connect 2019
The speakers at this year’s conference helped customers to
develop new strategies and processes that can spell future
success in an increasingly diverse range of applications.
Keynote and general session presenters include new EFI CEO Bill
Muir; Joseph Popolo, CEO of The Freeman Co.; fashion designer
Ariel Swedroe; Olivier Gariépy and Michel Savoie of the Cirque
du Soleil® Costume Workshop; EFI CFO Marc Olin; and Gabriel
Matsliach, senior vice president and general manager, EFI
EFI partners and sponsers
EFI partners participating in Connect’s solutions center
included 3M™ Commercial Solutions; Aberdeen Fabrics; Berger
Textiles; Duplo; Enfocus; Esko; Highcon; Kodak™; Konica Minolta®
Business Solutions U.S.A.; Lubrizol; MBM Corporation; OneVision;
The Print and Graphics Scholarship Foundation; Print Speak;
Printing United; Progress® Software Corp.; Ricoh® Americas
Corp.; RISO; SpencerMetrics; Xerox® and Zünd®.
Ariel Swedroe showcased some of her work at EFI
Connect 2019 with a fashion show.
Cirque du Soleil® Costume Workshop
Olivier Gariépy and Michel Savoie gave attendees a
behind-the-scenes look at Cirque du Soleil’s costume workshop,
including its screen, dye sublimation, and 3D printing
capabilities and the design challenges that go into some of its
elaborate creations. The session by Olivier Gariépy and Michel
Savoie of the Cirque du Soleil costume workshop, highlighted how
Cirque du Soleil costume workshop is utilising EFI’s Optitex
solutions to produce performance outfits.
Lubrizol PRINTRITE DP 300 series
As the market for digital printing on fabrics continues to
grow, textile pre-treatments are critical to achieve optimal
performance, while digital printing offers the benefits of
customization and a more flexible supply chain, the overall
experience must rival conventional printing, including color
vibrancy, ink durability and fabric handle.
Lubrizol PrintRite™ DP 300 Series pretreatments are water
borne formulations that enhance the performance of both digital
pigment and dye sublimation inks. They are specially engineered
to enable, vivid colours, sharp definition and excellent wash
durability, all the while maintaining fabric integrity. It is
important to note that a proper pretreatment selection should
lower the total cost to print by improving the print efficiency.
The new PrintRite DP 300 Series pretreatments are
transforming digital textile printing by enabling completely new
levels of performance. And perhaps the best part - due to the
excellent adhesion of ink to substrate via the pretreatment, a
topcoat is not necessary, so there is very little change to how
the fabric feels to the touch.
Black is one of the most important colours in printing but
achieving a high optical density black can be a challenge.
PrintRite DP 300 Series pretreatments enable inks to realize
their full potential for optical density without compromising
the print speed, so deeper, darker blacks are also possible. The
other colours are also more vibrant, and Lubrizol expands the
colour gamut by keeping the ink on the surface, broadening the
achievable colour range, providing outstanding sharpness. Fine
lines and crisp graphics pop off the fabric with eye catching
Another significant challenge of digital printing on textiles
is print durability. Printrite DP 300 series pretreatments
enable patterns and designs to stand hot washes and dry cycles
with minimal change in color density, due to advanced anchoring
of ink to pretreatment to fabric, as can be seen from
consistently improved wet and dry crock ratings.
Future of Fashion with Ariel Swedroe,
Art to Wear by Ariel
Miami-based Ariel Swedroe joined the ranks of fashion
designers showcasing original swimwear. Inspired by the work of
her grandfather, architect and artist Robert Swedroe, she began
incorporating his colorful collages into her work by 3-D
printing his patterns onto her fabrics.
Ariel Swedroe in a keynote session “Future of Print” at the
EFI™ Connect conference was interviewed by Cary Sherburne,
senior editor for industry news site WhatTheyThink. “I am
excited to be able to help Ariel share her amazing story at EFI
Connect,” said Cary Sherburne, who hosted Ariel Swedroe’s
session at EFI Connect. “It’s the best fashion story ever and
this 15-year-old fashion designer has already been in business
nearly half her life!”
“Swedroe by Ariel” showcased some of the work at EFI Connect
2019 with a fashion show with some of Ariel’s creations, along
with samples showing how up-and-coming designers innovate using
leading-edge, streamlined digital production technologies like
EFI Reggiani textile inkjet printers.
Ariel Swedroe in a keynote session “Future of Print”
at the EFI™ Connect conference with Cary Sherburne,
senior editor for industry news site WhatTheyThink.
Swedroe, who admires designers like Valentino and fashion
icon Iris Apfel, says she always had an interest in fashion, and
when her mother enrolled her in sewing classes at the age of 7,
she was able to curate the skills to launch her career in the
fashion industry. She runs her own atelier, M2M Miami, where she
produces made-to-order resort and swimwear under the same name.
“I see myself going to Central Saint Martins in London and
expanding my brand into menswear, shoes, bags, home decor and
beyond,” Swedroe says.
The 20th annual Electronics For Imaging, Inc. users
conference is providing valuable insights as well as news of
important digital print technology innovations, including:
- A new FS350 platform for EFI Fiery digital front ends (DFEs);
- A new Fiery proServer Premium DFE technology offering
significantly faster processing on individual jobs for EFI
superwide-format printers, and;
- EFI’s newest high-speed, premium-quality hybrid
flatbed/roll-to-roll superwide-format LED printer, the VUTEk
The Connect exhibit floor also features the EFI Pro 24f
flatbed and Pro 32r roll-to-roll LED printers, along with the
EFI VUTEk 3r+, an LED roll-to-roll printer. Plus, attendees can
see the company’s latest advancement for the expanding
soft-signage market: the EFI VUTEk FabriVU® 340i – an aqueous
dispersed dye-sublimation printer offering in-line calendering.