Special Report

Archroma sign partnership with CARLIN to promote color inspiration tools in France

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.

The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends,” explains Chris Hipps, Global Director of Archroma Color Management Services. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”


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