“Market for digital printing is growing
Salman Hydrie, Managing Director, SPGPrints Pakistan Pvt. Ltd.
Salman Hydrie, Managing Director, SPGPrints shared his comments
with Pakistan Textile Journal about the future of the digital
Could you please identify some trends in the digital
printing market in Pakistan?
Many companies who were exclusively active in exports have
now entered the local fashion market. The local production and
local apparel have become so big and if you take into account
the size of the population we still do not have enough capacity
to meet the demand that would allow for a huge scope for
expansion in the future.
The industry in Pakistan is not using digital printing
machines for digital designs. The primary purpose is doing short
runs. Our industry is not using digital machines like the
Europeans are doing by producing designs uniquely suitable for
digital machines. We are doing conventional designs on digital
machines to meet the increasing demand for the shorter runs.
These short runs are also going to be the future of the
export market as well since home textiles volumes are
decreasing. Today, it has become a boutique market and part of
the fashion textiles. So the trends we see in fashion are also
being translated in the trends for the home textiles. These
trends are universal and not limited to apparel. Boundaries are
constantly being crossed between the fashion and home textile
Menswear that conventionally was a range of blues, greys and
beiges is vibrant today with a spectrum of prints and colours
that are available these days.
About 8 to 10% of the total printing market is now captured
by the digital printing sector. There is an exponential growth
in the sector. We have successfully sold Javelin digital
printing machines based on Archer technology to dynamic
enterprises such as Kohinoor Textile Mills for home textiles
while M A Textiles and Opera are catering to the local fashion
market. We have received repeat orders from all our existing
customers. In fact, the first PIKE machine shall be installed at
Opera in November 2018. This is a milestone not only for us but
for the entire printing industry in Pakistan.
What are the factors that make SPGPrints digital
printing technology so successful in Pakistan and worldwide?
First and foremost, the technology is not only robust but
also provides the best possible results due to our patented
Archer technology with rich and deeper penetration with minimal
Our per meter ink coverage of the ground is 6-8ml, while the
competition has a coverage of 10-13ml per metre making us most
economical to print. We are economical due to our droplet size
and our accessibility on the fabric. The pumping power is also
higher as our competitors are pumping on 16 khz and we are doing
on 32 khz.
In terms of overall consumption, the economy starts with the
ink. In the depth of shade, our depth is 10-20% more and our
black is the best in the market at the moment. How do we know
that? It is because we also supply inks for our competing
machines and it gives a chance to compare the performance of our
machines and inks.
What about the print heads? What is the warranty for
The print head is the main cost in the machine being the most
expensive consumable in the digital printing. Other heads are
guaranteed for somewhere six to eighteen months.
As compared to Kyocera heads, our guarantee is for 30 months.
Furthermore, any replaced head gets a further 30 months warranty
making it an unending cycle which benefits our customers
first PIKE® in Pakistan to Opera
Opera textile is the first
Pakistani company to acquire the first PIKE single pass
high-speed digital printing machine. Last year they had
opted for the JAVELIN with the same technology to meet
the demands of their quality conscious customers.
Mr. Muhammad Asad Khan,
Director of Procurement and Finance, Opera Textile
commented on why they have decided to go for state of
the art PIKE.
Mr. Khan, the primary reason is that the machinery is
technologically sound and advanced compared to others.
The Archer technology is able to give brighter results
economically. Another major factor is the two and a half
year print head warranty compared to only a one year
warranty offered by other competitors. They had first
opted for Javelin and now have decided to go for the
PIKE for higher volumes that will increase production
from 20,000/day meters to over 150,000/day as they are
doing commercial printing for the leading brands of the
country. The customers include both local fashion brands
as well as exporters. A machine which is both robust as
well as being capable of the highest quality and
high-speed printing was needed. SPGPrints more than
fulfils these requirements. That is why PIKE was an easy
option after their successful experience with the
goes digital with the wider width SPGPrints JAVELIN®
The first wider width Javelin
has been sold to Kohinoor Textile Mills belonging to
Kohinoor Group including Maple Leaf Cement. Mr. Usman
Zafar, GM Processing who has been associated with
Kohinoor for more than last 19 years shared his views
about the decision to acquire Javelin by SPGPrints in
July 2018. “This is the first machine to be used for
wider width hometextiles applications for our own
exports. The decision was made after extensive research
and visits to fashion houses in Europe. We learned how
this machine is being used by these European giants such
as Missoni. I believe this technology has given us the
edge to meet our customers’ strict requirements of
quality and faster deliveries.”
Textiles opts for the second JAVELIN® after one year of
MA Textiles has been
successfully using Javelin technology to meet their
requirements for the local fashion market. This was the
first installation of the JAVELIN to go into full
production in the country.
MA Textiles, one of Pakistan’s
leading textile printing manufacturers, continues to
enhance its service flexibility and design offerings
after opting for the second SPGPrints JAVELIN® at its
Shahdara facility, near Lahore. The second JAVELIN will
soon be commissioned to meet the increasing demand of
the market, according to Mr. Muhammad Naveed Akram, CEO,