Global floor coverings industry
new DOMOTEX 2018
DOMOTEX 2018 featured a fresher, more modern, trendier look
and feel than ever. Running from 12 to 15 January in Hannover,
Germany, the event sported an all-new site and hall layout, plus
a new Friday-to-Monday run and an array of immersive displays
exploring the lead theme of UNIQUE YOUNIVERSE. This all added up
to optimal visitor orientation and a fresh take on the world of
floor coverings. As the world's leading trade fair for carpets
and floor coverings, DOMOTEX once again delivered top
performance as a driver of new business, trends and innovations.
1,615 exhibitors and 45,000 trade visitors from over 100 nations
traveled to Hannover to kick off an exciting year of business.
The new DOMOTEX was enthusiastically received by the global
floor coverings industry, which sported a record number of
exhibitors and a record amount of booked space (106,000 square
meters), thus underscoring a tangible turnaround in the floor
coverings industry. "Significant growth in the number of
participating exhibitors and the amount of booked space, a
strong visitor turnout, an abundance of new products and
innovations as well as an upbeat mood throughout the exhibition
halls all bear witness to the great success of this year's
event", commented Dr. Andreas Gruchow as the responsible member
of Deutsche Messe's Managing Board at the close of the event.
"With UNIQUE YOUNIVERSE as this year's chosen keynote theme,
DOMOTEX provided a brightly lit stage for the individualization
trend and all the inspiration and innovation associated with it,
thus enhancing the show's image as a prime source of orientation
on interior furnishing and lifestyle trends."
"Framing Trends" showcase provided a
huge source of inspiration
The special "Framing Trends" showcase in Hall 9 was where
visitors could most fully experience the significance of "UNIQUE
YOUNIVERSE" as the exhibition's keynote theme. Exhibitors, young
designers and artists used Framing Trends to explore the topic
of individuality in 20 different "framed" rooms. This special
display proved hugely popular among attendees and offered a
wealth of inspiration. "Framing Trends was a big success. Its
fresh approach gave rise to lots of new ideas and made DOMOTEX
more attractive than ever," remarked Gruchow. "This special
showcase will therefore also be a key offering at future
editions of DOMOTEX," he added.
A visit to Framing Trends was particularly high on the agenda
of architects, designers and planners, who used this creative
hotspot to gather new inspiration for their work – all the more
so since Framing Trends covered the full spectrum of floor
covering products. "‘Framing Trends' in Hall 9 attractively
featured and summarized everything on offer at DOMOTEX. With its
fresh approach and central location, it served as the beating
heart of the show and proved especially appealing to architects,
interior designers and designers," commented Chris Middleton, an
architect at KINZO based in Berlin.
Highly international mix of
More than 65 percent of the event's 45,000 visitors came from
abroad – around 60 percent of them coming from Europe, with some
25 percent from Asia and 11 percent from the Americas.
Attendance from the United States and South and Central America
increased. The majority of DOMOTEX visitors were buyers from
specialist retailers and wholesalers as well as architects and
interior designers and workers from the skilled trades. A strong
increase in attendance was particularly evident among home
furnishing and furniture stores, architects, interior designers,
contract floorers and skilled tradesmen. As usual, DOMOTEX
visitors once again demonstrated a high degree of
Visitors were delighted at the many innovations on display. "SÜDBUND
takes part in DOMOTEX every year. This time we organized our
first-ever delegation trip to DOMOTEX for our members. We're
thrilled about all the inspiration we were able to gather,
including insight into the latest floor covering advancements
and trends. It's already clear to us that we'll be back with an
even larger delegation in 2019," said Michael Kovac, Purchasing
Manager for Floor Coverings & Accessories at SÜDBUND – the
Purchasing Association for Home Textiles based in Backnang,
Strong contributions by architects
The rich supporting program of talks and presentations on the
keynote theme provided further inspiration, and met with a very
enthusiastic response on the part of exhibitors and visitors
alike. Among the featured speakers were such renowned architects
as Werner Aisslinger (Studio Aisslinger, Berlin), Andreas
Krawczyk (NKBAK, Frankfurt/Main), Chris Middleton (KINZO,
Berlin) and Jürgen Mayer H. (J.MAYER.H and Partners, Berlin).
Intriguing architecture and design projects were presented and
discussed, covering everything from initial conceptualization to
the design process and on to production and sales strategies.
Daily guided tours led by big-name architects and designers such
as Peter Ippolito (Ippolito Fleitz Group, Stuttgart), Jürgen
Mayer. H. (J.MAYER.H and Partners, Berlin) and Susanne
Schmidhuber (SCHMIDHUBER, Munich) gave visitors special insight
into products and the show's keynote theme while putting them in
direct touch with exhibitors of particular interest to them.
The talks given by the internationally acclaimed interior
design blogger and author Holly Becker from Decor8 also met with
very enthusiastic audiences. Becker explained how DOMOTEX
exhibitors could collaborate with bloggers to raise the market
profile of their products. Together with other well-known
bloggers, she also delved into the topic of tomorrow's
furnishing trends. The use of virtual reality as an interior
design tool was an equally exciting topic in Hall 9, where many
visitors donned virtual reality glasses to experience the many
possible uses and benefits of this new technology.
Further inspiration was provided by the "Art Day Workshops"
staged within the context of Framing Trends by Canadian design
firm Creative Matters. Participants were invited to experiment
with colors, coal, tint and wax on paper to create fresh new
designs pertaining to the keynote theme, UNIQUE YOUNIVERSE. At
the so-called floorCODES WorkLabs held by the Institute of
International Trend Scouting (of the University of Applied
Research and Art, Hildesheim, Germany), participants had an
opportunity to apply the institute's "IIT HAWK" method to
generate visionary scenarios for the future of floor coverings.
The presentation of the Carpet Design Awards on the Saturday
of the show was another highlight in Hall 9. These
internationally renowned awards were given in eight different
categories, in recognition of the world's most beautiful
handmade designer carpets. Also worthy of special mention is
that Hall 13 established itself as a new magnet for parquet
layers and other floor-laying professionals as well as interior
decorators and painters, while the many Treffpunkt Handwerk
offerings gave skilled tradespeople a valuable source of tips
and tricks for their everyday work.
The next Hannover edition of
DOMOTEX will be staged from 11 to 14 January 2019.