Heimtextil 2018

COTTON USA presents five new technologies for home textiles

COTTON USA will be showcasing five new innovative home textile technologies that could help drive sales growth. Come see WHAT’S NEW IN COTTON™ at the CCI booth in Hall 8.0, D 63.

These technologies will be featured in towel, bed linen, pillowcase and bathrobe pieces made with U.S. cotton. The benefits that these technologies can offer provide global retailers and consumers with the innovations they’ve been seeking in home goods.

“WHAT’S NEW IN COTTON™ is our new platform to show COTTON USA’s commitment to innovation,” said Bruce Atherley CCI Executive Director.

“We recently debuted this platform in apparel at Premier Vision in September, and we are excited to bring this to the home textile industry at Heimtextil. Innovation is a critical part of our industry. We are thrilled to share new ideas, technologies and opportunities with our partners to help them see the potential that U.S. cotton can add to their businesses.”


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