Design blogger Holly Becker of Decor8 fame to speak at
DOMOTEX, the world's leading
trade show for floor coverings (12 to 15 January 2018), now
packs even more interior design and lifestyle inspiration thanks
to a guest appearance by Holly Becker, one of the world's
foremost interior design bloggers.
Holly Becker is the founder of Decor8 – one of the best-known
design blogs in the world, with a global following of 1.5
million loyal fans and readers.
On 12 January 2018, the German-based American interior design
expert and influencer will be taking the stage at the DOMOTEX's
new "Framing Trends"
in Hall 9.
As well as contributing to Decor8, Holly Becker is a
best-selling author with four books to her name so far. Titled
"Decorate", "Decorate Workshop", "Decorate with Flowers" and
"Decorate for a Party", they are available in 20 languages
worldwide and are a celebration of the fun and joy of interior
design. Becker explains: "I love combining the old with the new.
The key is not to take interior decorating too seriously. It's
not about perfection, it's about finding joy."
Holly Becker also has a passion for teaching and offers
e-courses for bloggers of all levels, from beginner to advanced.
She hosted her first e-course on her "Blogging Your Way" portal
in April 2009 and since that time has taught more than 10,000
students globally about blogging, social media, interior styling
and photography. Her e-courses address fundamental challenges
faced by all new bloggers. How do bloggers find their niche? How
does the creative process work? What research methods are there?
How do I win followers? They also focus on legal issues and
provide instruction on blog visual design and implementation. As
a teacher, Becker is supportive and nurturing. "I see other
bloggers not as competitors but as part of a community," she
says. "And so far my courses have been instrumental in starting
a lot of people off in really amazing directions."
Holly Becker will also be sharing her extensive experience at
DOMOTEX. Her presentation "How To Collaborate With Bloggers and
Influencers to Market Your Products", which runs from 10 to
11:30 a.m. on 12 January, is aimed primarily at exhibitors and
other bloggers, but will also offer a wealth of inspiration for
architects, designers, interior planners and other DOMOTEX
From 3:15 to 4:15 p.m. that same day, she will also be
participating in a discussion with other bloggers on future
trends in interior design. In between times, she will be taking
bloggers on tours of the show, spying out the latest exciting
and creative innovations in the floor coverings industry. Her
presentation, discussion group and tour will all be conducted in
Blogger Lounge premieres in Hall 9
Next year, DOMOTEX will feature its first-ever Blogger
Lounge. Located in the new "Framing Trends" special display in
Hall 9, the lounge will provide a central location where the
blogger community can gather, share ideas and reach out to
tradeshow visitors. The lounge will be decked out with
large-format monitors that will display the participating
bloggers' blog and social media posts in real-time. The "Framing
Trends" display will also be home to a richly diverse and
immersive world of experience that will serve as a central
gathering point and source of inspiration for visitors. It will
feature studies of current trends plus creative product
installations inspired by the show's keynote theme, UNIQUE
YOUNIVERSE, itself a touchstone of the product individualization