Denim Première Vision celebrates its 10th anniversary
For ten years, Denim Première Vision has been setting
the pace for the international denim community. These 20 seasons
of innovation and inspiration will be celebrated during 14 to 16
November in Paris, with a double event combining business,
celebration, culture and inspiration: the DENIM BASH.
The DENIM BASH Program: THE DENIM PREMIERE VISION SHOW
connects the sector’s suppliers and buyers, responds to changes
in the market and reflects the evolution of denim values through
four key events:
Strengthened and multi-faceted
fashion point of view
A creative interpretation of the season by 8 international
avant-garde designers, through 16 original looks produced in
collaboration with a selection of exhibitors - weavers,
manufacturers/launderers and accessory makers.
Inspirations, fashion directions and innovations showcased by
the show’s fashion team: The Denim Trends Area and the Denim
Trend Tastings seminars.
The 3rd edition of the PREMIÈRE VINTAGE MARKET, an additional
source of information and an exclusive shopping experience.
A distinctive offer featuring a new
area dedicated to small quantities
The 75 international exhibitors selected by a committee of
experts and professionals - spinners, weavers, manufacturers,
technology developers will be present at the space dedicated to
small quantities: SMQ CORNER - Small Minimum Quantities.
Workshops and conferences focusing
on 5 main issues
- Denim’s new socio-cultural values.
- Fashion at the heart of denim.
- The keys to a denim product’s success.
- The circular economy and new business models.
- Changes in the value chain.
Denim pop-up street
Collections by avant-garde designers, cutting-edge players
from the worlds of denim, art galleries, street art, collective
ateliers will be presented during the show. In the heart of the
Marais, Rue du Vertbois will be entirely given over to denim,
with a dozen boutiques taking part in an unprecedented night of
experiences and shopping open to the general public.
A multi-community denim market focused on fashion, technology
and responsibility Pure players, the show’s long standing
target, are now joined by new players with more diversified
codes, profiles and expectations.
Brands and fashion designers coming from luxury, medium and
high-end ready-to-wear markets, web players, retailers, new
generations of designers and consumers: these multiple
communities are now gravitating into the denim universe.
The market is becoming more and more fashion oriented, with
collections integrating a growing share of denim.
Today, this market calls for fresh, uninhibited outlook. This
is reflected in a new wave of self-expression, a desire for
custom-made items and personalization. All in a happier climate,
in search of optimism, tinged with irreverence and humour, and
set off from the traditional denim values of rebellion and
This changing market is also driven by new eco-responsible
values and a pervasive and growing digital culture.
For younger generations, responsibility has become a
prerequisite for creation, product development and the choice of
materials. This imposes structural changes throughout the entire
production value chain, which are at the heart of the themes
presented by DENIM PREMIÈRE VISION in its Smart Creation
Born in the digital age and immersed in the culture of
technology and immediate information, the new generation follows
codes and values that directly impact brands, distribution,
collaborative developments and communication.
Faced with these societal and cultural developments, the
market and the sector adapt through a number of structuring
initiatives that impact creation, production in the
technological sense of the term, the geographical breakdown of
the world’s production zones and finally the product mix.
This season, Denim Première Vision proposes a double event,
at once open to younger generations and faithful to the heritage
of denim, with fashion, the avant-garde, innovation and digital
evolutions at its core, via an offer and program providing
concrete solutions to this changing market.
Denim is more than ever responsive to fashion issues and
creative innovation. DENIM PREMIÈRE VISION will be providing
inspiration in 3 key areas dedicated to spring summer 19.
Exhibition of 8 AVANT-GARDE
These designers are selected for their avant-garde
creativity, 8 international designers worked in collaboration
with the show’s exhibitors to create 16 exclusive silhouettes.
Exhibited in a dedicated area, they showcase their
contemporary vision of the coming season. Dive into the universe
of these designers at the Denim Pop-up Street where they will be
offering their own collections for sale.
Ampersand Heart NY, New York, Afterhomework, Paris, Fade out
Label, Berlin, Hannah Brabon, London, Knorts, Los Angeles,
Proêmes de Paris, Paris. Savoar Fer, Paris and Tiia Maria
Jaakkola, and Copenhague are few leading names.
The DENIM Trends Area
Fabrics, accessories, finishes, cuts and silhouettes... all
the season’s must-haves will be introduced through 10 inspiring
highlights, presented via a selection of creative, technical and
technological products and developments from exhibitor’s
Initiated in April, QR codes on the presented products can be
flashed using the DENIM PREMIÈRE VISION app, to download a photo
and specific information for each product, and customize visit