Picanol highlights six principles of the technical weaving
This editorial with due credits to Picanol Newsletter
highlights “Let’s Grow Together” philosophy. Growing is the
essence of weaving. Thread by thread, line by line, from the
most basic to the most esquisite, as wide range of fabrics
emerge from Picanol weaving machines.
Impossible? Not anymore. This is the Picanol motto as we
bring our machines, service and solutions to the technical
weaving market. We believe that if you want to achieve the
impossible, you first have to imagine the impossible.
In many markets, real breakthroughs do not come from the
traditional players. This is because they believe in the old
approach: “We’ve always done it this way.” Picanol is not
limited by the conventions and assumptions that every
traditional player in the market believes to be true. We take a
fresh look and come up with alternative solutions. We have an
We have a strong foothold in technical weaving, but we come
from the mainstream weaving background. And we are convinced
that technical weaving and mainstream weaving can learn a lot
from each other.
This may sound like heresy, but we believe it to be true. Of
course, mainstream weaving has always benefitted from
developments in the technical markets, just like mainstream cars
use technologies derived from Formula One.
But the mainstream market’s attention to aspects like speed,
cost and customer service is relevant to the technical market
too. Or at least, it should be, and this is when we can offer
extra added value.
Anyway, Picanol’s selling volume in the mainstream market
allows us to invest in world-class manufacturing and in
technological advances that are also relevant for the technical
So read about our view of the technical weaving market, in 6
Technical quality is our number one priority.
Let’s start with the main principle, which we do not
challenge. In the technical weaving market, everything starts
and ends with the quality of the final fabric.
Does or doesn’t it meet the very strict quality requirements
of the technical markets for which it is designed? For Picanol
too, this is our starting point and the basic criterion for all
our machines and services. We do not question this goal. We do
question the way to achieve it.
Principle #2: Nobody
wants to be stuck in a fading niche market.
There are thousands of different kinds of technical fabrics,
and nobody can weave them all. So working in the technical
market, almost by definition, means working in a niche market,
and there is nothing wrong with that. On the contrary, it can be
But nowadays, technological progress is getting faster and
faster. Since technical weaving is at the forefront of this,
markets are changing much more quickly. And the last thing you
want is to be stuck in a fading niche when the market changes
and you are unable to follow. This is where our mainstream
versatility proves its value.
Versatility through modularity.
Technical fabrics have to meet very specific requirements. In
order to create machines that can weave them, it seems
completely logical to start from those requirements and build a
machine around them. That way you can guarantee perfect delivery
of a perfect fabric. However, this comes with a price.
Literally, of course, but also in terms of market flexibility.
Picanol’s way to achieve this versatility is to start from a
common base and then create specific modules to meet specific
technical requirements. Modularity allows our machines to
quickly adapt to changing requirements. This means that not only
your original investment is lower, you also benefit from it
Principle #4: Speed is
Who can honestly say speed is not important to their
business? Is there any market left in the world that has not
seen dramatic increases in speed of operation, along with
expectations of fast delivery? Why should the technical weaving
market be any different?
Traditionally, the focus on technical output quality has
sidelined the importance of speed of weaving. But why should you
have to choose?
Picanol has always been known for the speed of its machines
without compromising on quality. This is something we are now
proud to bring to the technical market.
Technical should not mean unaffordable.
Gone are the days that just being in the technical market
allowed you to ask unreasonable prices. You cannot charge your
customers anything you want, so neither should your suppliers.
Again, our background in the mainstream weaving market has
taught us how to handle price competitiveness. We’re not afraid
of it. And again, our system of modularity allows us to offer a
technically equivalent solution at a very competitive price,
compared to a traditional made-to-measure solution.
Principle #6: Customer
service excellence to match the technical quality.
Many premium markets offer premium service, compared to their
mainstream counterparts. This seems, strangely, not to be the
case in the technical weaving market, where weavers do not enjoy
the speed and quality of service that have become standard in
the mainstream weaving market.
Picanol has grown in the mainstream markets, and so we’re
used to providing excellent customer service as a basic
necessity for competitiveness. Simply said, we try harder.
Also, our system of modularity allows us to have more
technical people able to handle your machine, and a better spare
parts service level in all the important weaving markets than
any competitor. This way, we can react quickly and decisively to
any problem you might encounter, and you’ll be up and running
again much faster.
Let’s grow together in the technical
We believe in win-win situations. Especially in the technical
market, delivering the very specific solution for your very
specific problem requires working together. And this cannot be
achieved unless both parties can win.
Picanol is a market leader in mainstream. In the technical
market, we have lots of room to grow. But we cannot do it
without you. We’re convinced the whole technical market can grow
through versatility, good service and speed. And so can you. It
all starts with a mindset that is open for alternative
solutions. We’re ready for growth. Do you want to grow with us?
Photo credits and article
Picanol News, June 2017.