Trend forecaster mintmoda and color leader Archroma partner to
advance the *impact of color in fashion
unprecedented effects of social media and direct-to-consumer
commerce drive the need for highly-visual apparel through the
artful use of color.
Fashion forecaster MintModa and Archroma, a global leader in
color and specialty chemicals, announce a new strategic
partnership leveraging the respective strengths of both
companies in color creativity. Combining Archroma’s scientific
color expertise with MintModa’s clear, narrative-driven color
forecasts provides fashion and design-related industries with an
actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new
shades, extending their custom color business with a readily
available, time-efficient color management system. MintModa’s
ColoRevolution offers highly-curated color analysis and
direction on its cloud-based subscription trend service. Because
color plays a starring role in the visual language of social
media, carefully chosen palettes are essential for capturing a
new generation of connected consumers.
“People today are constantly exposed to a barrage of vibrant
media on multiple devices. The customer is now visually
sophisticated, a voracious consumer of ever-changing images
depicting highly-styled products, places and people,” states
MintModa founder and creative director Sharon Graubard. “The
emotional draw of color, hardwired into humans, becomes an
ever-more powerful marketing tool.”
“The Color Atlas by Archroma represents a true labor of
love,” said Chris Hipps, Global Director, Archroma Color
Management. “The idea is to offer our customers options they
never dreamed of. We resonate with MintModa’s progressive,
focused approach. In fact, we met because they were searching
for a specific shade of blue and couldn’t find it elsewhere.
This level of color curation dovetails with our passionate drive
and relentless commitment towards excellence.”
“We were looking for a truly advanced color service that
would offer the widest possible range of color so that we could
capture those nuances in our trend forecasts, and Archroma is
that,” added Graubard.