“Efficient and eco-friendly production of
textiles is the most important factor for
long term success.”
Huseyin Birben in an exclusive interview of Pakistan Textile
Can you tell us about Beneks?
Beneks was established in 1988, and next year we shall
celebrate our 30th anniversary.
We started Beneks with the production of textile finishing
machinery namely balloon squeezing machines. This type of
machine was not produced in Turkey before us and we received
excellent response from our Turkish customers. In a very short
time, it became very popular and made us very successful in the
textile machinery business. We are now producing a wide range of
finishing machines, dyeing machines and continuous washing
machines. We are not a very large company and would like to
remain a reasonably sized company so that we can serve our
customers better with continuous developments and innovations
according to their needs. We have a very close relationship with
our customers and we believe in providing good service and
keeping our customers satisfied worldwide.
How did you venture into the Dyeing
We are a research based company and attribute our success to
developing technology to provide needed solutions to our
customers. We started out with producing finishing machinery
that the market needed at that time. Later, we realized that by
producing just finishing machines for our customers, we are not
meeting their requirements completely. That’s how we developed
and produced dyeing machines with our own extensive R&D efforts.
We have the advantage of having a wide customer base in Turkey
that is producing the best quality textiles in the world. That
is why we had to do something different from our competitors.
While all machines may look similar, the difference lies in
meeting the new stringent energy and environment conservation
requirements. With our own R&D efforts, we have developed our
patented ECOSALVO dyeing machine with a liquor ratio that is now
the lowest in the world that is 1:3 for cotton and 1:2 for
Tell us about your continuous
washing range and what makes it unique and
useful for your customers?
We at Beneks believe in providing complete solutions to our
customers to achieve high efficiency in water, energy and steam
consumption. Five years ago we started producing a new
continuous washing line under a new company Tachyon. Under this
name, we produce a complete range of continuous washing machines
for printed fabrics, jet dyed fabrics, digitally printed fabrics
and a pre-washing machine for stenters. I shall give you an
example of the savings that are possible by adding our
continuous washing range to the dyeing process. For a typical
complete dyeing process, 70-80 litres/kg of water is consumed.
By using Tachyon Jet dye/fabric washing machine in combination
with the HT dyeing machine, the total consumption of water can
be reduced to only 30-40 litres/kg resulting in remarkable
savings of energy and water.
What is your opinion of the market
of Pakistan for Beneks and Tachyon?
We are an international forward-looking group and 60% of our
total production is exported to Bangladesh, Uzbekistan, Mexico,
in the total of 14 countries including Pakistan. We have
participated in the last five ITMA exhibitions since 1999. As
you know the requirements for participation in the world’s
biggest textile machinery exhibition are very strict and they do
not allow any copies to be exhibited at this show. Over the
decades, we have developed a strong international customer base.
That is why even though our domestic market in Turkey is facing
difficulties due to political uncertainty, we are not much
affected by it.
In Pakistan, we have joined hands with Turktex Chemicals that
is owned by Mr Shahzad Khan who has more than 26 years of
experience and an excellent reputation in the market. We are
very satisfied with our relationship and as in other countries,
we support them completely. I am in Pakistan frequently to meet
customers and we are planning some special events and seminars
to highlight our technology later this year.
I have been visiting Pakistan for a long time and now I can
see that the industry is taking seriously investing in
replacement of old machines and technology. I think this is the
right approach as I have observed in Turkey as well. This
investment is the efficient and eco-friendly technologies are
needed to meet the growing international competition. I believe
Pakistan will remain a very important player in the world of