EFI demonstrates a complete Fast Fashion Workflow digital
Electronics For Imaging, Inc. is
developing advanced digital textile ecosystem designed to enable
a streamlined fast fashion production workflows. The unique,
end-to-end workflow for design to finished garment process was
presented recently at MAGIC Marketplace event held during Feb.
20-23 at the Las Vegas Convention Center. EFI’s complete printer
portfolio, which in addition to industry-leading textile
printers also includes LED and UV inkjet narrow, wide and
superwide format technologies and ceramic decoration printers,
gives customers profitable opportunities for the Imaging of
Things, delivering greater product customization and appeal in
everything from signage and packaging to décor, apparel and
"EFI has assembled a unique solution for the fast fashion
market," said EFI Reggiani Vice President and General Manager
Adele Genoni. "From design to print to cut and sew, to the
finished garment, the complete workflow offers an understanding
of the huge potential for the on demand digital printing fashion
EFI’s offering, which includes industry leading EFI Reggiani
printers, EFI Optitex design and digital showroom solutions, EFI
Fiery® digital front ends (DFEs) and EFI Reggiani inkjet
printers, allows for design agility, taking time and cost out of
the design and manufacturing process.
A complete ecosystem for digital
EFI’s Digital Textile Apparel Ecosystem consists of the
Design: EFI Optitex 2D and 3D solutions enable
selection and preparation of designs, including patternmaking
and avatar draping in a Digital Showroom.
Print Preparation: EFI Fiery DFE systems quickly and
accurately convert designs into printing data, with fast data
transfer both to digital inkjet printers and to dedicated
cutting systems with superb color fidelity.
Printing: EFI Reggiani printing solutions offer
a digital printing process with water based dye-sublimation
inks. This eco-friendly, green production technology with
water-based inks delivers stunning colors and color fidelity for
striking fashion designs. EFI Reggiani printers are very
versatile in their capabilities, and can print with a variety of
different inks to support virtually any fabric type for
efficient digital production.
Image Transfer: A heat press from EFI partner
Klieverik is used to transfer printed designs from paper onto
Cutting: Technologies from EFI partner Zünd
automate the cutting process compatible for almost any material
to prepare fabrics for sewing.
Sewing: Automated sewing solutions to create
finished garments from printed pieces.
"This workflow makes it easy to collaborate globally and
reduces the cost of both sample making and the manufacture of
small-lot apparel,"said Genoni. "It is already revolutionizing
the fast fashion market by reducing the need to ship expensive
samples around the globe, speeding up the design and
EFI products for fast fashion applications bring unmatched
flexibility to the garment production process, changing the way
designers and retailers think about their collections. And the
digital design and production systems improve the process
without compromising on quality, giving designers and retailers
tools to develop and sell their best work quickly.