DOMOTEX asia/CHINAFLOOR 2017 presents ‘’Luxury Brands’’, the exclusive event for international hand-made carpets labels

DOMOTEX asia/CHINAFLOOR 2017 will take place March 21-23, 2017 in Shanghai, China. The carpet sector will occupy once again center stage at the next edition with 5 halls hosting everything from hand-made carpets, wall-to-wall carpets, carpet tiles, woven and machine-tufted carpets, mats, carpet raw materials to latest carpet technology.

‘’In recent years, the carpet and rugs market, has shown substantial growth due to the rising urban population, demand for modular carpets and resurgence of the construction industry in developing economies. The residential market will remain the leading end user for carpets and rugs even though the non-residential market is also growing thank to the rising investment in offices, commercial and institutional construction sectors. In the last few years more and more consumers are also willing to spend money on bringing about aesthetic improvements to their homes or office spaces and this condition is creating a favorable environment for the development of luxury carpets and rugs industry.’’ explains Mr. David Zhong, President of VNU Exhibitions Asia, one of the organizers of the shows.

Following the industry trends, the next edition of DOMOTEX asia/CHINAFLOOR 2017 will host Luxury Brands, an exclusive carpets event brought together in collaboration with COVER magazine.

The display will feature a curated selection of high-end hand-made carpets from an exclusive list of international rug brands. Companies that have already confirmed their participation to this exclusive showcase are: Amadi Carpets, Ariana Rugs, Art Resources, Ayka Design, Creative Matters, Knots Rugs, Samad, Tissage, Wool & Silk Rugs and Zollanvari.

The Luxury Brands area, located inside cadex, the design platform of DOMOTEX asia/CHINAFLOOR in W5 Hall, will have a very special design and will be open only to rug buyers, distributors and VIPs.

‘’Luxury Brands is the perfect platform for a Chinese audience to see some of the best high-end hand-made rugs brands we have been celebrating in COVER magazine in recent years. The carpets on display will be the best examples of their type and will surely create a buzz at the show. The event will enhance the hand-made rug displays for 2017, offering visitors to DOMOTEX asia/CHINAFLOOR even greater scope in flooring.’’ says Lucy Upward, editor of COVER.

COVER and DOMOTEX asia/CHINAFLOOR wish to bring a selection of the best Western brands to the Chinese market with a range of companies from Asia, Europe, America and Canada. Each firm will bring two of its recent high-end hand-made rug designs to dazzle the DOMOTEX asia/CHINAFLOOR visitors.

Through the Luxury Brands event Asian buyers will be given access to the brands that are proving successful within rug industries in the West, while the featured companies will be offered opportunities within the thriving market in China and Asia.

‘’It is an honor to show our designs alongside some of the top designers in our industry. We are always looking to expand in new areas and regions of the world.’’ Erbil Tezcan, Wool and Silk Rugs.

‘’China is a new and important market for us; we have long been an admirer of their pioneering approach to design. They are open to exploring new trends and the variety of design they have is very inspiring. The country has a very creative scene happening at the moment, so it is an exciting time for us to be part of this growth. It allows us to create new designs especially for China with our own contemporary aesthetics with a respect for traditional heritage, materials and craftsmanship.’’ Michelle Evans, Ayka Design.

Luxury Brands will definitely be a must-see event at DOMOTEX asia/CHINAFLOOR in March 2017.

The online registration portal is now open and admittance for pre-registered visitors is free.

 

 
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