Archroma making the industry sustainable
following pages we present to our readers a special report on
Archroma Pakistan Ltd. with a focus on sustainability. The
report highlights impact of sustainability on the textile
industry and Archroma’s role in making the industry sustainable.
Mr. Mujtaba Rahim, CEO, Archroma Pakistan Limited
mysterious green forests of Dir form an enchanting circle of
magical beauty and wonder against the azure blue sky and
filtering sunlight. Abundant natural resource of wood - keep
them safe for future generations.
Sustainability is the talk of town
these days, how is it denoted in Archroma?
We see sustainability in a holistic way. Archroma philosophy
is embedded in our "WHY" striving each one of us to think
proactively and challenge the status quo with deep belief that
we can make the industry sustainable both economically and
environmentally. Archroma today is the sustainability leader in
the textile industry. Our strong value proposition enables to
generate superior products by providing innovative and
sustainable solutions to brand and performance oriented
How does sustainability impact the
industry and what role Archroma is playing to make the industry
Your question is two pronged. I will try to give a
consolidated answer. Sustainability is influencing the textile
industry from different angles:
Societal sustainability, mainly addressing occupational
health and chemical materials management related to supply chain
in the workplace within the textile industry.
Economic sustainability, helping out customers to reduce
their cost of production through efficient product usage and
technical audits of processes at their shop floors. Archroma
provides such assistance in view of our vast experience and high
tech expertise. We are acting as a bridge for our customers, for
example, connecting them with retailers to get more business.
In other words, we are acting as the marketing arm of our
customers. We are also creating value for customers with joint
Environmental sustainability, is an area which is under
direct watch by the print and electronic media bringing out
their connotations from time to time. An entire set of new
provisions have been added challenging the producers for
compliance for example Zero Discharge of Hazardous Chemicals (ZDHC),
Resource saving mainly water, bio-elimination BOD / COD, Carbon
footprint, Oeko-tex, REACH, etc. We, at Archroma, are
successfully complying with all legal and ethical requirements.
Economic considerations do not take precedence over environment
protection measures within the entire Archroma world.
Let me give you an apt example of our One Way Tool which is a
state-of-the-art systematic methodology developed by Archroma
for creating enhanced sustainability in the textile industry. By
implementing this innovative tool, shop floor processes can be
enhanced reducing time and costs.
What major challenges do you foresee
in the near future?
The textile industry is highly result oriented industry and
generates employment from lower to higher strata of the society.
Each passing day adds innovative techniques to the processes and
products. Hence the market players have to remain cognizant of
the changes around the clock. Due to the huge size of the
textile industry and the bulk of materials and machinery
involved, we are witnessing increasing focus of legislators,
print & electronic media and more recently social media trying
to act as whistle blowers from time to time. For example,
environmental and socio-economic issues give rise to criticism
from various quarters. Whilst brand owners are ensuring
compliance and due diligence at their level, it could pose
Butter Soft: Ultrasoft green chemistry for high elasticity
Innovations play an important role
in market dynamics, how does Archroma touch its vast customer
Archroma turned three on October 1, 2016. Although a young
entity, it has accomplished a great deal and has big plans for
future. We are leaders in driving sustainability in the value
chain. We intend to make use of innovations we have developed
and continue to develop for use across our markets.
For example sustainability in denim dyeing systems is
enhanced under the brand “Advanced Denim”. This technology uses
dyestuffs that bond more easily to cotton, minimizing the
resource usage of traditional dyeing of denim resulting in
lesser usage of water, energy and carbon dioxide emissions.
We reached another milestone with the launch a new range of
“biosynthetic” dyes for cotton and cellulose-based fabrics named
“EarthColors” designed to provide rich red, brown and green
colors to denim and casualwear. Archroma makes use of almond
shells, saw palmetto, rosemary leaves, and other natural
non-edible agricultural waste products that would otherwise be
sent to landfill.
Archroma introduced a new water repellency agent for outdoor
clothing in cotton and synthetic fibers “Smartrepel® Hydro”
range based on non-fluorine chemistry. It supports increasing
adoption of eco-advanced materials and production processes by
textile producers and brand owners.
Yet another innovation is the introduction of a unique cotton
poplin color library with over 4300 colors in 6 volumes
available new color shades Color Atlas. Archroma Color
Management helps to achieve accurate colors with this unique
software tools and support systems.
Our Inkpresso® system has greatly optimized quality of
textile digital printing. Inkpresso, is a pioneering system we
believes will mark a turnaround in the textile digital printing
market. It will change the way inks are supplied to digital
printers. The system brings together benefits that were
unattainable so far in inkjet printing: Production flexibility,
no shelf-life problems, a larger color spectrum and the
possibility of an individual coloristic fingerprint. The colors
can be mixed to meet manufacturers’ specific needs – at any
We have witnessed a buoyant
performance of Archroma Pakistan since its inception in 2013.
What are the motivational drivers in your organization?
You are right. We are blessed with a self-motivated and
dynamic team of which we are rightly proud of. Archroma has a
set of principles which stand as solid pillars forming the basis
of our organizational culture. I believe that due to our unified
cultural norms, a winning mindset prevails at all levels in our
team. Every team player wants to go an extra mile to achieve
more for Archroma.
Another important aspect of internal motivation is the
emphasis which Archroma lays on safety, health and environment.
Employees are confident that their work environment is safe and
sound. Just to give you an example, our Jamshoro site completed
1 Million hours of Safe Work in May 2016 and our Landhi site to
Archroma team has also a big reservoir of success stories. A
number of corporate sector awards were conferred on us in view
of our organizational performance.
Special class of the liquid Sulphur dyes to have the
grey cast in denim washing.
What initiatives have been taken by
Archroma towards corporate social responsibility?
Pakistan is brimming with youth population of which different
sources quote different percentages. Regardless of the same, if
youth is provided with right training and career path, it will
do wonders for the country's productivity. Archroma Center of
Excellence has to date trained around 5000 young persons at our
state-of-the-art Scientific Center. This internship program is
most sought program amongst students of Chemistry. We want to
take this initiative one step ahead by also creating a platform
to train the entrepreneurs specially females.
Archroma has now embarked upon building strong academic
linkages with educational institutions. It enables both sides to
liaise in empowering students. We provide industry based
knowledge to students who in turn carry out developmental
assignments for example on their final year thesis. We
collaborate with Mehran University - Jamshoro, Textile Institute
of Pakistan - Karachi, NED University of Engineering &
Technology - Karachi, National Textile University - Faisalabad
and University of Engineering & Technology - Lahore.
Another CSR initiative is to improve on neighborhood of our
production sites and offices. We are playing an active role in
landscape improvement of our adjoining areas. Community
development is now our focus of attention. Our employees
voluntarily participate in the blood donation campaigns held at
our sites. To share our bit, a systematic approach is available
to donate to hospitals in Karachi.
Our Jamshoro site provides safe drinking water to the
neighboring villages absolutely free of cost. In the aftermath
of 2010 floods, Archroma financed a water supply station for the
people of Chakar Khan adjoining village.
We are endeavoring to pay back our share to the society with
a number of more welfare projects in hand.