India’s top denim producer takes nation’s
first Monforts Eco Line
Arvind, India’s number one denim
producer and third in the world, has installed the nation’s
first Monforts Eco Line for faster production, major savings in
energy, and greater flexibility in design and innovation.
The first Monforts Eco Line denim finishing range in India
has been installed at the Ahmedabad mill of India’s largest
producer of denim, Arvind Ltd.
The installation has been made to increase production, reduce
energy usage, and respond more quickly to customer requests for
specified designs and finishes.
Monforts Area Sales Director for Southeast Asia, Hans Gerhard
Wroblowski, said that Arvind’s early investment in this new
technology gives the company at least a year lead ahead of the
competition from other Indian mills.
The Eco Line, which can handle fabric widths of 1800 mm and
operate at high speeds of up to 80 m/min, is operating alongside
four Montex foam finishing stenters, which are also able to
handle this same width of material.
Arvind is rated in the top three denim producers in the
world, and sees further export potential.
Left: Diwakar Tiwari, Head of
Processing; centre: Rajat Passi, Head of Materials,
Denim and Corporate; Aamir Akhtar, CEO of Denim Fabrics.
Aamir Akhtar, chief executive officer of Arvind Lifestyle
Fabrics’ Denim division, said that in India the denim industry
is growing at a compound annual growth rate of 13 to 15%.
Arvind’s own export-domestic output is around 50:50, but some
of the domestic production is worked up into garments and
exported, so distorting the figure: taking that factor into
account, Mr Akhtar believes that the export proportion is closer
Arvind founded in 1931 as a maker of traditional Indian
clothing, but in 1984 modernised and brought denim into the
domestic market, thus starting the jeans revolution in India.
Today it retails its own brands like Flying Machine, Newport
and Excalibur, and licensed international brands like Arrow,
Lee, Wrangler and Tommy Hilfiger, through its nationwide retail
Mr Akhtar confirmed that Arvind stays ahead of its
competition through a policy of design and innovation.
“We have our own major R&D facility, and we eat, think,
sleep, and breathe design.
“For all this, we need the best in technology. Having been a
Monforts user from the earliest days, we had no hesitation in
investing in the new Eco Line.
“Not only does this make us even more responsive to customer
needs and demands, and more creative in our design and
production, there is also the great energy saving advantage and
tight control over emissions.”
The Eco Line was manufactured in Monforts production facility
‘MONTEX’ in Austria and installed by Monforts’ representative in
India, ATE Enterprises Private Ltd.
C V Babu, ATE’s General Manager for Sales at the company’s
Ahmedabad office, said “The Eco Line system reduces energy
losses and energy use, increases thermal transfer and keeps the
drying energy on the textile material longer so that it can be
used very efficiently.
“As a result, energy savings of up to 50% can be achieved.
Exhaust air energy can also be reduced to a minimum, which has a
positive effect on the emission load into the atmosphere,” he
Arvind’s current annual denim capacity is 110 million metres,
with prominent products including ring denim, indigo voiles,
organic denim, bi-stretch denim and fair trade certified denim.
This is apart from regular light, medium and heavyweight
denims. They come in various shades of indigo, sulphur,
yarn-dyes, in 100% cotton and various blends.
“Denim is a great lifestyle product,” said Mr Akhtar, who
himself habitually wears denim to the office. “It is also
tremendously versatile. We are very upbeat about our global