Alliance Bedware considers expansion

Alliance Bedware, the producer of FeatherTouch, a brand of quality bedware and pillow cushions, is one of such manufacturers, to benefit from an increase in the demand for quality bedware and pillow cushions in Bangladesh. The company's Chief Executive Officer (CEO) Sanaul Haque said that he is planning to  raise his company's productivity and has acquired an automatic machine worth around US$75,000 from Italy. He hoped that this move would help churn out mainly bedware and pillow cushions worth $5million next year. The company's local turnover is around Tk 1.5 crore.

The main export markets are Europe and America, he said, adding that Japan and India might be potential destinations, as the manufacturers have received a significant number of orders from those countries recently.

According to the findings of the survey report, people are no longer interested in traditional pillow items, made from local cotton because of high prices and gradual decline in cotton output. He said China, Thailand and in some cases Pakistan are main competitors in the international markets. Only China exports bedware and pillow cushions worth $200 million per annum.